Senior Manager, SEO, GEO

Walker Sands

. Define SEO and GEO strategies with account leads and senior strategists .

Posted 10/9/2026full-timeUnited StatesSenior💰 $77,500 - $89,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in SEO and GEO strategies, with a strong focus on technical SEO audits, content optimization, and data analysis. Capable of managing projects and teams while effectively communicating strategies and insights to clients and stakeholders.

Highest-signal resume keywords

SEO Strategy DevelopmentTechnical SEO AuditsAI Visibility OptimizationGoogle Search ConsoleData Analysis and Insights

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

SEOGEOContent OptimizationKeyword ResearchSite ArchitectureCrawlabilityIndexingStructured DataAnalyticsConversion Analysis

Soft Skills

Client CommunicationConsultative MindsetProactive Problem-SolvingTeam ManagementCuriosity

Tools & Technologies

Google Analytics 4Crawl ToolsSEO Research PlatformsAI Assistants

Industry Keywords

Organic Search PerformanceAI-Generated AnswersClient ProgramsBusiness GoalsMeasurement Plans

About the role

Key responsibilities & impact

Define SEO and GEO strategies with account leads and senior strategists
Understand client products, audiences, and business goals to set priorities and recommendations
Independently manage projects, workstreams, and deliverables across multiple client programs
Delegate and review work from interns, Specialists, and Senior Specialists
Conduct and review technical SEO and GEO audits covering crawlability, indexing, rendering, site architecture, internal linking, structured data, and crawler access
Work with web teams to implement and validate fixes
Research keywords, buyer questions, AI prompts, competitors, publications, communities, and sources shaping AI answers
Develop content briefs, outlines, and content optimization recommendations
Define measurement plans and prepare and review reporting
Analyze organic search performance, qualified traffic, conversions, AI visibility, share of voice, brand mentions, citations, and competitor trends
Participate in client conversations, explain complex concepts, and provide consultative recommendations
Communicate strategy, findings, and metrics to practitioners and executives
Identify roadblocks and opportunities for additional agency services
Manage direct reports or interns and coach teammates as needed
Coordinate scope, priorities, deadlines, and execution with account leads and other disciplines
Use AI assistants for research, analysis, and ideation while checking sources and outputs
Stay current on SEO, GEO, analytics, and marketing trends; test approaches and share learnings

Requirements

What you’ll need

5+ years of relevant experience is a useful guide; depth of work matters most
Strong track record in SEO, including complex client programs and demonstrated results
Practical experience improving visibility in AI-generated answers through GEO or AEO, including audits, optimization, and measurement
Deep technical SEO knowledge and ability to investigate issues, provide developer recommendations, and verify implementation
Expert-level judgment across audience, keyword and prompt research, content optimization, site architecture, authority, and measurement
Experience with Google Search Console, GA4, crawl tools, SEO research platforms, and AI visibility tools
Ability to analyze raw and complex data and identify actionable insights
Ability to understand clients’ products, solutions, buyer personas, business context, CMS, analytics, and related platforms
Clear writing and confident client communication, including with senior leaders
Consultative mindset, curiosity about SEO and GEO, sound judgment when using AI assistants, proactive problem-solving, and ability to manage multiple client priorities

Benefits

Comp & perks

Bonus eligibility based on company performance
Clear career paths, mentorship programs, and learning events
Flexible PTO
8 paid holidays
Half-day summer Fridays
Week off between Christmas and New Year
Comprehensive medical, dental, and vision plans
Mental health resources
Pet insurance
Employer-matched 401(k)
Financial planning services
Life insurance
Disability coverage
Employee Assistance Program with counseling and mental health resources
Paid leave for new parents and caregivers
Fertility treatment, pregnancy loss, and adoption support policies
Regular performance reviews, goal-setting, and ongoing coaching
Two-week sabbatical and $2,000 gift after five years
Employee resource groups
Volunteer opportunities
Award-winning agency culture