Senior PR Manager

Walker Sands

. Lead PR programs end-to-end, from high-level strategy through execution .

Posted 9/30/2026full-timeUnited StatesSenior💰 $78,000 - $87,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading B2B PR programs, crafting compelling narratives around technical topics, and developing integrated communications strategies for technology clients. Proven ability to mentor teams, manage client relationships, and navigate complex communications challenges while incorporating AI into workflows.

Highest-signal resume keywords

B2B PR ExperienceIntegrated Communications StrategiesMedia RelationsTechnical Narrative DevelopmentClient Advisory

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

PR Program LeadershipMedia Coverage GenerationContent DevelopmentAI IntegrationComplex Program Management

Soft Skills

Proactive OwnershipCollaborationCoachingCuriosityStrategic Influence

Industry Keywords

Deep TechCybersecurityITAIMedia Landscape

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Lead PR programs end-to-end, from high-level strategy through execution
Own integrated communications strategies for B2B technology clients in IT, cybersecurity, data, and AI
Build and execute PR strategies that generate meaningful media coverage
Translate business goals and technical concepts into differentiated narratives
Monitor emerging trends in technology, media, and communications
Partner with Client Services to align programs with client business goals and deliver measurable value
Guide media relations, thought leadership, and integrated communications initiatives
Develop written content and newsworthy pitches
Build relationships with reporters, creators, analysts, and publications
Understand the evolving GEO landscape and support AI visibility
Incorporate AI into workflows and develop AI-first workflows
Advise clients, manage expectations, and navigate complex communications challenges
Lead weekly PR calls and client check-ins
Identify opportunities to expand client relationships
Support new business efforts
Mentor and coach PR team members
Contribute to department and agency culture
Champion tools, processes, and frameworks that improve efficiency, quality, and strategic rigor

Requirements

What you’ll need

4+ years of B2B PR experience within an agency setting
Preferred focus on deep tech, including IT, AI, Cybersecurity, or Infrastructure
Deep expertise in the evolving media landscape
Ability to craft compelling narratives around technical topics
Ability to engage with a mix of media types
Proven ability to lead PR programs and teams confidently from strategy to execution
Strong track record of advising senior-level clients
Experience managing complex, high-stakes programs
Ability to work with candid feedback, curiosity, proactive ownership, collaboration, media relationships, coaching, shifting priorities, and strategic influence

Benefits

Comp & perks

Bonus based on company performance
Clear career paths, mentorship programs, and learning events
Flexible PTO
8 paid holidays
Half-day summer Fridays
A week off between Christmas and New Year
Hybrid work
Comprehensive medical, dental, and vision plans
Mental health resources
Pet insurance
Employer-matched 401(k)
Financial planning services
Life insurance
Disability coverage
Employee Assistance Program (EAP), including counseling and mental health resources
Paid leave for new parents and caregivers
Fertility treatment, pregnancy loss, adoption, and related family-support policies
Regular performance reviews, clear goal-setting, and ongoing coaching
Two-week sabbatical and $2,000 gift after five years
Employee resource groups
Volunteer opportunities
Award-winning agency culture