CRM & Web Manager

Wallbox Chargers

. Define and execute CRM and lead nurturing strategies across the customer lifecycle.

Posted 10/19/2026full-timeBarcelona • SpainMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in CRM and marketing automation, with a strong focus on lead nurturing strategies, segmentation, and conversion rate optimization. Proficient in analyzing data to drive business results and improve customer journeys across digital marketing channels.

Highest-signal resume keywords

CRM ManagementMarketing AutomationLead NurturingConversion Rate OptimizationEmail Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

CRM PlatformsEmail Marketing ToolsSegmentation StrategiesData AnalysisA/B TestingLead ScoringDigital MarketingLifecycle MarketingPerformance MetricsWordPress

Soft Skills

Project ManagementOrganizational SkillsAnalytical MindsetCollaborationProactive Approach

Tools & Technologies

Marketing Automation EcosystemLead Capture FormsWebsite ManagementLanding Page OptimizationUser Behavior Tracking

Industry Keywords

Customer LifecycleLead ManagementDigital FunnelsInternational EnvironmentOpen-Source CRM

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Define and execute CRM and lead nurturing strategies across the customer lifecycle.
Develop segmentation strategies based on customer profiles, behavior, engagement, lifecycle stage and commercial potential.
Plan, execute and optimize email marketing campaigns, automated journeys and workflows.
Identify opportunities for reactivation, upselling and cross-selling initiatives.
Collaborate with Sales to define lead scoring, qualification criteria and lifecycle stages.
Monitor CRM performance and establish KPIs measuring campaign impact on pipeline and revenue.
Manage and continuously improve the CRM and marketing automation ecosystem.
Build automated campaigns, workflows and triggers based on user behavior and lifecycle stage.
Ensure integration between CRM, marketing automation, website, forms and lead acquisition channels.
Improve data quality, tracking and lead routing while reducing manual work.
Manage the website to support lead generation and conversion objectives.
Create, update and optimize landing pages, web pages, forms and calls to action using WordPress.
Analyze website performance and user behavior to improve user experience and conversion rates.
Implement A/B testing and other conversion rate optimization initiatives.
Ensure consistency across paid campaigns, landing pages, forms, CRM and nurturing journeys.

Requirements

What you’ll need

3–5+ years of experience in CRM, lifecycle marketing, marketing automation, digital marketing or growth marketing.
Strong understanding of lead management, lead nurturing, customer journeys, segmentation and marketing automation.
Proven experience using CRM data to drive conversion and business results.
Hands-on experience with CRM platforms, email marketing tools and marketing automation.
Good knowledge of WordPress and the ability to independently create and update simple landing pages.
Experience with forms, lead capture and CRM/marketing automation integrations.
Strong understanding of conversion rate optimization (CRO), digital funnels and performance metrics.
Analytical mindset, with the ability to monitor KPIs and translate data into actionable improvements.
Strong project management and organizational skills, with a proactive approach and the ability to work in a fast-paced environment.
Ability to collaborate effectively with Sales, Product, Design, Creative and IT/RevOps teams.
Business English and experience working in an international environment.
Experience with open-source CRM platforms is a plus.

Benefits

Comp & perks

Flexible working hours.
Hybrid work schedule and half Fridays.
First-class private health insurance.
Flexible compensation tickets valid for transportation, childcare, and restaurant/food delivery apps.
A variety of breakfast and lunch dishes every day at a discounted price in our canteen.