Director, Creative Strategy

Walmart

. Lead creative strategy across Walmart's portfolio of private brands, including new and developing brands .

Posted 10/27/2026full-timeLos Angeles • California • United StatesLead💰 $132,000 - $264,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading creative strategy across multiple brands, with a strong focus on brand positioning, customer experience, and campaign development. Proven ability to provide executive-level counsel and influence cross-functional teams while developing and mentoring creative talent.

Highest-signal resume keywords

Creative Strategy LeadershipBrand Positioning ExpertiseExecutive-Level CommunicationPeople Leadership ExperienceCampaign Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand ArchitectureCustomer Experience StrategyCreative Brief DevelopmentQualitative ResearchQuantitative ResearchCampaign Performance AnalysisProblem-SolvingStorytellingStakeholder Leadership

Soft Skills

Influencing DecisionsFacilitation Skills

Industry Keywords

AdvertisingIn-House Creative OrganizationCreative TeamsCultural Trends

About the role

Key responsibilities & impact

Lead creative strategy across Walmart's portfolio of private brands, including new and developing brands
Own complex, high-priority enterprise brand initiatives spanning multiple brands, stakeholders, agencies, and customer experiences
Determine the appropriate role, scope, approach, process, and outputs for strategy on each project
Apply strategic expertise across brand, customer experience, communications, campaigns, and emerging business challenges
Provide executive-ready strategic counsel and recommendations to leaders across Marketing, Product, Merchandising, and other functions
Build relationships with senior cross-functional partners, facilitate alignment, influence decisions, and maintain momentum across concurrent workstreams
Lead and develop strategists, strengthening strategic judgment, storytelling, stakeholder leadership, and creative partnership

Requirements

What you’ll need

Bachelor's degree in Design, Marketing, Creative Writing, Advertising, Fine Arts, or related field and 7 years' experience leading creative teams, OR 9 years' experience leading creative teams
10+ years of experience in Creative and/or Brand Strategy at an advertising agency, brand, or in-house creative organization
Broad strategic range across brand positioning, architecture, customer experience, and campaign development
Strong problem-solving skills
Experience guiding creative work from brief through development and production
Executive-level communication, presentation, and facilitation skills
People leadership experience, including coaching and developing strategy talent
Fluency in qualitative and quantitative research, cultural trends, and campaign performance

Benefits

Comp & perks

Performance-based bonus awards
Medical, vision, and dental coverage
401(k)
Stock purchase
Company-paid life insurance
PTO, including sick leave
Parental leave
Family care leave
Bereavement leave
Jury duty leave
Voting leave
Short-term and long-term disability
Company discounts
Military Leave Pay
Adoption and surrogacy expense reimbursement
Live Better U education benefit: Walmart-paid high school completion, bachelor's degree, English Language Learning, and short-form certificate programs
Tuition, books, and fees completely paid for by Walmart