Director, Digital Media – Media Strategy & Planning

Walmart

. Lead and develop a high-performing digital media team to achieve business objectives and foster continuous learning .

Posted 9/16/2026full-timeHoboken • New Jersey • United StatesLead💰 $132,000 - $264,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading digital media strategies and managing large-scale campaigns to achieve business objectives. Proficient in budget management, team development, and fostering strategic partnerships to enhance brand awareness.

Highest-signal resume keywords

Digital Media StrategyCampaign ManagementBudget ManagementTeam LeadershipStrategic Partnerships

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Digital MarketingPaid SearchOrganic SearchSocial MediaDisplay AdvertisingData AnalysisPerformance OptimizationFinancial ForecastingProcess ImprovementEmerging Technologies

Soft Skills

LeadershipCommunicationCollaborationMentoringInnovative Mindset

Industry Keywords

Digital MediaMarketing GoalsBusiness ObjectivesCross-Functional CollaborationStakeholder Influence

About the role

Key responsibilities & impact

Lead and develop a high-performing digital media team to achieve business objectives and foster continuous learning
Design and implement comprehensive digital media strategies aligned with Walmart's marketing and business goals
Manage large-scale digital campaigns, optimizing plans based on real-time data and ROI insights
Collaborate with internal teams and external partners to ensure effective campaign execution and innovation
Oversee budget planning, forecasting, and financial performance for digital media initiatives
Drive process improvements and adopt emerging technologies to enhance digital marketing effectiveness
Cultivate strategic partnerships to expand digital reach and brand awareness

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, or related field and 6 years' experience in marketing or related field OR 8 years' experience in marketing or related field
3 years' supervisory experience
Extensive experience leading digital media strategy aligned with business objectives and marketing goals
Proven ability to manage complex digital campaigns, including planning, execution, and optimization based on performance data
Strong leadership skills with a track record of developing and mentoring high-performing teams
Expertise in digital marketing channels, including paid and organic search, social media, and display advertising
Ability to build and maintain strategic partnerships with agencies and technology providers
Proficiency in budget management and financial forecasting for digital initiatives
Excellent communication and collaboration skills to work cross-functionally and influence stakeholders
Innovative mindset with adaptability to evolving digital trends and technologies
Walmart's drug-free workplace and no-tolerance policy regarding illegal drugs and alcohol on the job

Benefits

Comp & perks

Performance-based bonus awards
Medical, vision, and dental coverage
401(k)
Stock purchase
Company-paid life insurance
PTO, including sick leave
Parental leave
Family care leave
Bereavement leave
Jury duty leave
Voting leave
Short-term disability
Long-term disability
Company discounts
Military Leave Pay
Adoption and surrogacy expense reimbursement
Live Better U Walmart-paid education benefits, including tuition, books, and fees for eligible programs
English Language Learning and short-form certificate programs through Live Better U