Director, Marketing Planning and Strategy

Walmart

. Develop and implement comprehensive marketing strategies using customer insights and analytics to drive sales growth and member engagement through promotional events .

Posted 11/12/2026full-timeBentonville • United StatesLead💰 $110,000 - $220,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing comprehensive marketing strategies, leveraging customer insights and analytics to drive sales growth and member engagement. Proven ability to lead cross-functional teams and manage marketing investments effectively while fostering a high-performing team culture.

Highest-signal resume keywords

Comprehensive Marketing StrategiesOmnichannel MarketingAudience SegmentationCross-Functional LeadershipBudget Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Strategy DevelopmentCustomer Insights AnalysisEvent PlanningPerformance EvaluationMarket Trend Analysis

Soft Skills

Strategic ThinkingCollaborationInfluencing Senior LeadersTalent DevelopmentAccountability

Tools & Technologies

Analytics ToolsAutomation SoftwareAI Technologies

Industry Keywords

Retail MarketingPromotional EventsSales GrowthMember EngagementTest-and-Learn Approaches

About the role

Key responsibilities & impact

Develop and implement comprehensive marketing strategies using customer insights and analytics to drive sales growth and member engagement through promotional events
Lead cross-functional collaboration with legal, finance, planning, and technology teams
Develop event positioning, item storytelling, and omnichannel activation plans
Evolve the ISB print vehicle through cohort targeting, versioning, and testing
Partner with analytics teams to define success, evaluate performance, and improve future events
Manage marketing investment and simplify planning and execution through processes, automation, and AI
Develop a high-performing team with accountability, collaboration, and strategic thinking
Own end-to-end event strategy, positioning, planning, activation, optimization, and performance management

Requirements

What you’ll need

Bachelor's degree in Business, Marketing, Communications, or related field and 4 years' experience in marketing or related field OR 7 years' experience in marketing or related field
1 year's supervisory experience or experience leading cross-functional projects
Proven expertise in developing and executing comprehensive marketing strategies for retail events informed by customer insights and analytics
Strong commercial judgment, balancing sales growth, profitability and membership value
Expertise in omnichannel marketing, audience segmentation and test-and-learn approaches
Skilled in driving marketing initiatives from concept through execution, ensuring alignment with business objectives
Ability to analyze market trends and adjust strategies to enhance brand positioning and customer engagement
Proven ability to influence senior leaders and align cross-functional teams
Disciplined budget management and experience improving complex planning processes
A record of developing talent and leading teams through change

Benefits

Comp & perks

Performance-based bonus awards
Medical, vision and dental coverage
401(k)
Stock purchase
Company-paid life insurance
Paid time off (PTO)
Parental leave
Family care leave
Bereavement leave
Jury duty leave
Voting leave
PTO and/or PPTO for vacation, sick leave, holidays, or other purposes
Short-term disability
Long-term disability
Company discounts
Military Leave Pay
Adoption and surrogacy expense reimbursement
Live Better U company-paid education benefits
Tuition, books, and fees paid for high school completion, bachelor's degrees, English Language Learning, and short-form certificates