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Walmart

Director, Marketing Planning and Strategy

Walmart

. Lead development and execution of comprehensive marketing strategies driving brand growth and customer engagement .

Posted 10/31/2026full-timeBentonville • United StatesLead💰 $110,000 - $220,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing comprehensive marketing strategies that drive brand growth and customer engagement, leveraging data insights to optimize campaign performance and enhance customer loyalty. Proven ability to lead cross-functional teams, manage complex budgets, and maintain consistent brand messaging across multiple channels.

Highest-signal resume keywords
Comprehensive Marketing Strategy DevelopmentCross-Functional Team LeadershipBudget Management and Media OptimizationData-Driven Campaign Performance ImprovementBrand Management and Messaging Consistency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Marketing StrategyCustomer Insights AnalysisKPI MonitoringBudget AllocationCampaign Performance MetricsValue Proposition OptimizationLTV ImprovementNPS EnhancementCreative Brief DevelopmentLarge-Scale Marketing Initiatives
Soft Skills
Excellent CommunicationTeam DevelopmentInfluencing Senior Leadership
Certifications & Qualifications
Bachelor's Degree in Business, Marketing, Communications, or Related Field
Industry Keywords
Membership AcquisitionCustomer EngagementMarketing EffectivenessROI OptimizationBrand GrowthStakeholder CollaborationMarketing Channel Management

About the role

Key responsibilities & impact
  • Lead development and execution of comprehensive marketing strategies driving brand growth and customer engagement
  • Lead marketing strategy for membership acquisition, engagement, and retention lifecycle initiatives
  • Monitor KPIs for acquisition, loyalty, and upgrades
  • Use member behavior insights to improve NPS and LTV through optimized value propositions, experiences, and rewards programs
  • Collaborate with Membership, Personalization, Marketing Channel, legal, finance, planning, and technology teams
  • Manage budget allocation and optimize media investments for marketing effectiveness and ROI
  • Oversee creative brief development and consistent brand messaging across channels and campaigns
  • Lead and mentor marketing teams and foster team development
  • Align resources, operational plans, and marketing initiatives with business objectives
  • Oversee complex campaigns and manage performance metrics

Requirements

What you’ll need
  • Bachelor's degree in Business, Marketing, Communications, or related field and 4 years' experience in marketing or related field OR 7 years' experience in marketing or related field
  • 1 year's supervisory experience or experience leading cross-functional projects
  • Expertise developing and executing comprehensive marketing strategies informed by customer insights and analytics
  • Experience managing cross-functional teams and collaborating with stakeholders
  • Ability to manage complex budgets and optimize media investments
  • Proficiency in brand management and maintaining consistent brand messaging across multiple channels
  • Experience planning and implementing large-scale marketing initiatives with measurable business impact
  • Ability to leverage data to adjust strategies and improve campaign performance
  • Excellent communication skills to influence senior leadership and guide team development

Benefits

Comp & perks
  • Performance-based bonus awards
  • Medical, vision, and dental coverage
  • 401(k)
  • Stock purchase plan
  • Company-paid life insurance
  • PTO and/or PPTO
  • Parental leave
  • Family care leave
  • Bereavement leave
  • Jury duty leave
  • Voting leave
  • Short-term and long-term disability
  • Company discounts
  • Military Leave Pay
  • Adoption and surrogacy expense reimbursement
  • Live Better U company-paid education benefit, including high school completion, bachelor's degrees, English Language Learning, and short-form certificates
  • Tuition, books, and fees paid through Live Better U
  • Regional Pay Zone (RPZ) for certain positions