Director, Marketing Planning and Strategy – Seller Marketing Strategy

Walmart

. Develop and execute comprehensive marketing strategies using customer insights and analytics to drive brand growth and seller engagement .

Posted 10/14/2026full-timeUnited StatesLead💰 $110,000 - $286,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing comprehensive marketing strategies informed by seller insights and analytics, while effectively managing budgets and leading cross-functional teams to achieve business objectives.

Highest-signal resume keywords

Comprehensive Marketing StrategiesBudget ManagementCross-Functional Team LeadershipData-Driven Performance ManagementBrand Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Strategy DevelopmentData AnalysisBudget AllocationPerformance AnalysisProject ManagementCategory Management

Soft Skills

Exceptional CommunicationCollaboration AbilitiesMentoring

Certifications & Qualifications

Bachelor's Degree in BusinessMaster's in Business Administration (Preferred)

Industry Keywords

Seller EngagementBrand GrowthMarketing InitiativesCampaign Effectiveness

About the role

Key responsibilities & impact

Develop and execute comprehensive marketing strategies using customer insights and analytics to drive brand growth and seller engagement
Lead collaboration with legal, finance, planning, and technology teams to align marketing initiatives with business objectives
Manage budget allocation and optimize media investments for campaign effectiveness and return on investment
Oversee creative brief development and ensure brand consistency across marketing channels and campaigns
Monitor performance trends, adjust strategies based on data, and recommend target segments and marketing priorities
Build and mentor a high-performing team while fostering continuous learning and professional development
Support Walmart Marketplace Seller Marketing's seller engagement and growth through integrated, data-driven strategies
Lead marketing planning, brand management, and performance analysis to support marketplace business objectives

Requirements

What you’ll need

Bachelor's degree in Business, Marketing, Communications, or related field and 4 years' experience in marketing or related field OR 7 years' experience in marketing or related field
1 year's supervisory experience or experience leading cross-functional projects
Expertise in developing and executing comprehensive marketing strategies informed by seller insights and analytics
Experience managing cross-functional teams and collaborating with stakeholders
Ability to create and implement brand management and marketing plans aligned with business objectives
Proficiency in budget management and allocation of marketing resources
Performance management using data-driven insights
Experience in project and category management
Exceptional communication and collaboration abilities
Master's in Business Administration is preferred

Benefits

Comp & perks

Performance-based bonus awards
Medical, vision and dental coverage
401(k)
Stock purchase
Company-paid life insurance
PTO, including sick leave
Parental leave
Family care leave
Bereavement leave
Jury duty leave
Voting leave
Short-term and long-term disability
Company discounts
Military Leave Pay
Adoption and surrogacy expense reimbursement
Live Better U education benefit, including paid tuition, books, and fees for eligible programs
Stock compensation may be included for certain positions