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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing omnichannel advertising campaigns, utilizing data analysis to optimize performance and drive strategic recommendations. Proficient in collaborating across teams and presenting insights to clients and leadership.
Highest-signal resume keywords
Digital Media ExperienceCampaign Performance AnalysisClient OnboardingSalesforce ProficiencyAdvertising Strategy
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign OptimizationMedia Metrics AnalysisForecasting ToolsDigital AdvertisingAccount Management
Soft Skills
CollaborationCommunicationCreative DevelopmentTeam Development
Tools & Technologies
DSPsDMPsAd ExchangesSalesforceTableauSQLPower BI
Industry Keywords
Omnichannel AdvertisingMarketing ObjectivesKey Performance IndicatorsClient InsightsContinuous Improvement
Tech Stack
Tools & technologiesSQLTableau
About the role
Key responsibilities & impact- Develop and execute omnichannel advertising campaigns aligned with client marketing objectives using Walmart Connect’s platforms
- Monitor campaign pacing, performance, and optimization to meet key performance indicators
- Analyze campaign data using media metrics to enhance effectiveness and recommend improvements
- Lead campaign setup, troubleshooting, and client onboarding across advertising technologies
- Collaborate with Sales, Product, Engineering, and Analytics teams
- Build joint business plans with clients using forecasting tools and customer insights
- Present campaign performance and strategic recommendations to clients and senior leadership
- Support continuous improvement, creative development, digital innovation, and team development
Requirements
What you’ll need- Bachelor’s degree in business, marketing, communication, or related area and 3 years’ experience in digital media, account management, or advertising strategy (Option 1)
- 5 years’ experience in digital media, account management, marketing, or advertising strategy (Option 2)
- Preferred: experience in sales or media strategy
- Preferred: experience with DSPs, DMPs, ad exchanges, Salesforce, Tableau, SQL, or Power BI
- Preferred: Master’s degree in marketing, business, or related area
- Drug-free workplace and compliance with Walmart’s policy regarding illegal drugs and alcohol
Benefits
Comp & perks- Performance-based bonus awards
- Medical, vision, and dental coverage
- 401(k)
- Stock purchase
- Company-paid life insurance
- PTO, including sick leave
- Parental leave
- Family care leave
- Bereavement leave
- Jury duty leave
- Voting leave
- Short-term and long-term disability
- Company discounts
- Military Leave Pay
- Adoption and surrogacy expense reimbursement
- Live Better U Walmart-paid education benefit program
- Tuition, books, and fees completely paid for eligible education programs
