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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing omnichannel advertising campaigns, leveraging data analysis and media metrics to optimize performance and drive client success. Strong leadership in mentoring teams and fostering client relationships to support revenue growth.
Highest-signal resume keywords
Omnichannel Media Strategy DevelopmentDigital Metrics Analysis (CPM, ROAS, CTR)Campaign Setup and TroubleshootingClient Relationship ManagementRevenue Forecasting and Market Trend Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MediaAdvertising StrategyData AnalysisCampaign OptimizationForecasting Tools
Soft Skills
LeadershipMentoringCollaborationConsultative PartnershipClient Engagement
Tools & Technologies
SalesforceTableauSQLPower BIDSPs
Industry Keywords
Omnichannel AdvertisingCampaign PerformanceClient OnboardingBusiness PlansMarket Trends
Tech Stack
Tools & technologiesSQLTableau
About the role
Key responsibilities & impact- Develop and execute omnichannel advertising campaigns using Walmart Connect solutions
- Monitor campaign performance and optimize delivery to meet key performance indicators
- Apply media metrics and data analysis to evaluate and improve campaign effectiveness
- Lead campaign setup, troubleshooting, and client onboarding across ad technology platforms
- Build joint business plans with clients using forecasting tools and customer insights
- Present campaign results and strategic recommendations to clients and senior leadership
- Collaborate with Sales, Product, Engineering, and Analytics teams
- Mentor team members and support continuous learning and process improvements
- Translate customer goals into actionable media strategies
- Foster client relationships and support revenue growth
Requirements
What you’ll need- Bachelor’s degree in business, marketing, communication, or related area and 3 years’ experience in digital media, account management, or advertising strategy; or 5 years’ experience in digital media, account management, marketing, or advertising strategy
- Proven expertise in developing and executing omnichannel media strategies aligned with client marketing goals
- Strong analytical skills with experience applying digital metrics such as CPM, ROAS, and CTR
- Demonstrated ability to lead campaign setup, troubleshooting, and integration across advertising technology platforms
- Experience collaborating with Sales, Product, Engineering, and Analytics teams
- Excellent client relationship management and consultative partnership skills
- Ability to forecast revenue and identify market trends using data and customer insights
- Leadership experience in mentoring, coaching, and developing team members
- Preferred: experience in sales or media strategy
- Preferred: experience with DSPs, DMPs, ad exchanges, Salesforce, Tableau, SQL, or Power BI
- Master’s degree in marketing, business, or related area preferred
- Must work in a drug-free workplace and comply with the policy regarding illegal drugs and alcohol on the job
Benefits
Comp & perks- Performance-based bonus awards
- Medical, vision, and dental coverage
- 401(k)
- Stock purchase
- Company-paid life insurance
- PTO, including sick leave
- Parental leave
- Family care leave
- Bereavement leave
- Jury duty leave
- Voting leave
- Short-term and long-term disability
- Company discounts
- Military Leave Pay
- Adoption and surrogacy expense reimbursement
- Live Better U Walmart-paid education benefit program
- Fully paid tuition, books, and fees for eligible education programs
- Stock compensation may be available for certain positions