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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing omnichannel advertising strategies, leveraging strong analytical skills to optimize campaign performance and drive client success. Proven leadership in mentoring teams and fostering a high-performing work environment while maintaining ethical standards.
Highest-signal resume keywords
Omnichannel Media Strategy DevelopmentDigital Metrics Analysis (CPM, ROAS, CTR)Client Relationship ManagementLeadership and Team ManagementAdvertising Technology Integration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital Media StrategyCampaign Performance OptimizationForecasting Tools ProficiencyTroubleshooting Advertising CampaignsData Analysis
Soft Skills
MentoringCoachingCollaborationCommunication
Tools & Technologies
SalesforceTableauSQLPower BIDSPsDMPsAd Exchanges
Industry Keywords
Digital MediaAccount ManagementAdvertising StrategyClient OnboardingKPI Monitoring
Tech Stack
Tools & technologiesSQLTableau
About the role
Key responsibilities & impact- Develop and execute omnichannel advertising campaigns across managed and self-service platforms
- Translate client objectives into actionable media strategies using Walmart Connect advertising solutions
- Monitor campaign pacing, performance, and optimization against KPIs
- Analyze campaign data and digital metrics to improve effectiveness and recommend structural enhancements
- Lead client onboarding and resolve integration issues with internal systems
- Build joint business plans using forecasting tools and customer insights
- Collaborate cross-functionally and present strategic recommendations to stakeholders
- Mentor, coach, and manage team members
- Support continuous process improvements and foster a high-performing, ethical work environment
Requirements
What you’ll need- Bachelor’s degree in business, marketing, communication, or related area and 3 years’ experience in digital media, account management, or advertising strategy; or 5 years’ experience in digital media, account management, marketing, or advertising strategy
- Proven expertise in developing and executing omnichannel media strategies aligned with client marketing goals
- Strong analytical skills using digital metrics such as CPM, ROAS, and CTR
- Experience leading campaign setup, troubleshooting, and integration across advertising technology platforms
- Experience building and maintaining strategic client and agency relationships
- Proficiency with customer insights and forecasting tools for joint business plans
- Leadership skills including mentoring, coaching, and performance management
- Commitment to ethical standards and company values
- Preferred: experience in sales or media strategy
- Preferred: experience with DSPs, DMPs, ad exchanges, Salesforce, Tableau, SQL, or Power BI
- Master’s degree in marketing, business, or related area preferred
Benefits
Comp & perks- Performance-based bonus awards
- Medical, vision, and dental coverage
- 401(k)
- Stock purchase
- Company-paid life insurance
- Paid time off, including sick leave
- Parental leave
- Family care leave
- Bereavement leave
- Jury duty leave
- Voting leave
- Short-term disability
- Long-term disability
- Company discounts
- Military Leave Pay
- Adoption and surrogacy expense reimbursement
- PTO and/or PPTO for vacation, sick leave, holidays, or other purposes
- Live Better U Walmart-paid education benefit program
- Tuition, books, and fees completely paid for Walmart education programs