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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing omnichannel advertising campaigns, utilizing strong analytical skills to optimize performance against KPIs. Proven ability to lead client relationships and mentor team members while upholding high ethical standards.
Highest-signal resume keywords
Omnichannel Media Strategy DevelopmentCampaign Performance OptimizationClient Relationship ManagementLeadership and MentoringAdvertising Technology Integration
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MediaAdvertising StrategyData AnalysisCPMROASCTRForecasting ToolsCustomer Insights
Soft Skills
Analytical SkillsCommunicationCollaboration
Tools & Technologies
DSPsDMPsAd ExchangesSalesforceTableauSQLPower BI
Industry Keywords
Campaign SetupTroubleshootingClient OnboardingStrategic RecommendationsIntegrity and Compliance
Tech Stack
Tools & technologiesSQLTableau
About the role
Key responsibilities & impact- Develop and execute omnichannel advertising campaigns using Walmart Connect’s solutions
- Monitor campaign performance and optimize delivery against KPIs using data analysis and media metrics
- Lead campaign setup, troubleshooting, and onboarding across advertising technology platforms
- Build joint business plans with clients using forecasting tools and customer insights
- Present campaign results and strategic recommendations to clients and senior leadership
- Collaborate with Sales, Product, Engineering, and Analytics teams
- Support client onboarding and resolve integration challenges
- Mentor team members and support their professional development
- Uphold high standards of integrity and compliance
Requirements
What you’ll need- Bachelor’s degree in business, marketing, communication, or related area and 3 years’ experience in digital media, account management, or advertising strategy; OR 5 years’ experience in digital media, account management, marketing, or advertising strategy
- Proven expertise in developing and executing omnichannel media strategies aligned with client marketing goals
- Strong analytical skills with experience applying CPM, ROAS, and CTR to optimize campaign performance
- Ability to lead campaign setup, troubleshooting, and integration across advertising technology platforms
- Experience building and maintaining strategic client and agency relationships
- Proficiency with customer insights and forecasting tools
- Leadership skills including mentoring, coaching, and performance management
- Commitment to ethical standards and company values
- Preferred: experience in sales or media strategy
- Preferred: experience with DSPs, DMPs, ad exchanges, Salesforce, Tableau, SQL, or Power BI
- Preferred: Master’s degree in marketing, business, or related area
- Commitment to working in a drug-free workplace and complying with the company’s no-tolerance policy regarding illegal drugs and alcohol on the job
Benefits
Comp & perks- Performance-based bonus awards
- Medical, vision and dental coverage
- 401(k)
- Stock purchase
- Company-paid life insurance
- PTO, including sick leave
- Parental leave
- Family care leave
- Bereavement leave
- Jury duty leave
- Voting leave
- Short-term and long-term disability
- Company discounts
- Military Leave Pay
- Adoption and surrogacy expense reimbursement
- PTO and/or PPTO for vacation, sick leave, holidays, or other purposes
- Live Better U Walmart-paid education benefit, including fully paid tuition, books, and fees for eligible programs
- English Language Learning, high school completion, bachelor's degree, and short-form certificate programs through Live Better U