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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing omnichannel advertising campaigns, utilizing data-driven insights to optimize performance and achieve client marketing goals. Proficient in collaborating across teams and presenting strategic recommendations to stakeholders.
Highest-signal resume keywords
Digital Media StrategyCampaign Performance OptimizationData Analysis and InsightsDSPs and DMPs ExperienceClient Communication and Presentation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign SetupMedia TacticsAudience StrategyForecasting ToolsPaid SearchProgrammatic DisplaySQLTableauSalesforcePower BI
Soft Skills
MentoringCollaborationConsultative ExpertiseCommunicationCoaching
Tools & Technologies
Walmart Connect SolutionsAd Technology PlatformsSalesforceTableauSQLPower BI
Industry Keywords
Omnichannel AdvertisingDigital MediaAccount ManagementAdvertising StrategyCampaign Stewardship
Tech Stack
Tools & technologiesSQLTableau
About the role
Key responsibilities & impact- Develop and execute omnichannel advertising campaigns aligned with client marketing goals using Walmart Connect’s solutions
- Monitor campaign performance and optimize delivery to meet KPIs
- Lead campaign setup, troubleshooting, and integration with ad technology platforms
- Build joint business plans using forecasting tools and customer insights
- Present campaign results and strategic recommendations to clients and leadership
- Analyze data to generate actionable campaign growth and improvement insights
- Collaborate with Sales, Product, Engineering, and Analytics teams
- Build strategic, data-driven media proposals aligned with client objectives
- Lead external calls on media tactics, audience strategy, and campaign stewardship
- Communicate campaign metrics, insights, and recommendations to stakeholders
- Ensure campaign launches follow internal SLAs and QA processes
- Present strategic upsell recommendations to drive incremental revenue
- Mentor team members through coaching and feedback
- Support process enhancements and continuous improvement
Requirements
What you’ll need- Bachelor’s degree in business, marketing, communication, or related area and 3 years’ experience in digital media, account management, or advertising strategy; OR 5 years’ experience in digital media, account management, marketing, or advertising strategy
- Experience in sales or media strategy (preferred)
- Experience with DSPs, DMPs, ad exchanges, Salesforce, Tableau, SQL, or Power BI (preferred)
- Master’s degree in marketing, business, or related area (preferred)
- Ability to develop strategic plans and execute managed-service and self-service campaigns
- Ability to act as a consultative expert and develop data-driven media proposals
- Knowledge of paid search, programmatic display, direct digital sponsorships, CTV, social media, digital OOH, and experiential in-store tactics
- Ability to communicate campaign performance metrics, insights, and recommendations
- Ability to adhere to internal SLAs and QA processes
- Ability to present strategic upsell recommendations
- Willingness to work in a drug-free workplace
Benefits
Comp & perks- Performance-based bonus awards
- Medical, vision and dental coverage
- 401(k)
- Stock purchase
- Company-paid life insurance
- Paid time off (including sick leave)
- Parental leave
- Family care leave
- Bereavement leave
- Jury duty leave
- Voting leave
- Short-term and long-term disability
- Company discounts
- Military Leave Pay
- Adoption and surrogacy expense reimbursement
- PTO and/or PPTO for vacation, sick leave, holidays, or other purposes
- Live Better U education benefit, including fully paid tuition, books, and fees for high school completion, bachelor's degrees, English Language Learning, and short-form certificates
