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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing omnichannel advertising campaigns, leveraging data analysis and customer insights to optimize performance and drive strategic recommendations. Proven ability to collaborate across teams and present results to senior leadership while maintaining compliance and integrity.
Highest-signal resume keywords
Omnichannel Media Strategy DevelopmentCampaign Management and OptimizationData Analysis and Digital MetricsClient Relationship ManagementForecasting Revenue and Market Trends
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Campaign ManagementDigital Media StrategyData AnalysisPerformance Metrics (CPM, ROAS, CTR)Client Onboarding
Soft Skills
CollaborationMentoringPresentation SkillsContinuous Improvement
Tools & Technologies
Walmart Connect PlatformsSalesforceTableauSQLPower BI
Industry Keywords
Digital MediaAdvertising StrategyAccount ManagementMarket TrendsCompliance
Tech Stack
Tools & technologiesSQLTableau
About the role
Key responsibilities & impact- Develop and execute omnichannel advertising campaigns using Walmart Connect platforms
- Monitor campaign pacing, performance, and optimization against key performance indicators
- Analyze campaign data and media metrics to evaluate effectiveness and recommend improvements
- Lead campaign setup, troubleshooting, and client onboarding across advertising technologies
- Collaborate with Sales, Product, Engineering, and Analytics teams
- Build joint business plans using forecasting tools and customer insights
- Present campaign performance and strategic recommendations to clients and senior leadership
- Resolve integration challenges
- Mentor team members and drive continuous improvement and innovation
- Support effective campaign delivery while maintaining integrity and compliance
Requirements
What you’ll need- Bachelor’s degree in business, marketing, communication, or related area and 3 years’ experience in digital media, account management, or advertising strategy; OR 5 years’ experience in digital media, account management, marketing, or advertising strategy
- Proven experience developing and executing omnichannel media strategies aligned with client marketing goals
- Strong proficiency in campaign management, including setup, monitoring, and optimization across advertising platforms
- Ability to analyze digital metrics such as CPM, ROAS, and CTR
- Expertise leveraging customer insights and data analysis for strategic recommendations
- Experience building collaborative relationships with clients, agencies, and internal teams
- Experience presenting performance results and strategic plans to senior leadership and stakeholders
- Capability in forecasting revenue and identifying market trends
- Preferred: experience in sales or media strategy
- Preferred: experience with DSPs, DMPs, ad exchanges, Salesforce, Tableau, SQL, or Power BI
- Preferred: Master’s degree in marketing, business, or related area
- Must work in or be based at the Hoboken, New Jersey location as specified by the posting
Benefits
Comp & perks- Performance-based bonus awards
- Medical, vision, and dental coverage
- 401(k)
- Stock purchase
- Company-paid life insurance
- PTO, including sick leave
- Parental leave
- Family care leave
- Bereavement leave
- Jury duty leave
- Voting leave
- Short-term and long-term disability
- Company discounts
- Military Leave Pay
- Adoption and surrogacy expense reimbursement
- Live Better U education benefit, including fully paid tuition, books, and fees for eligible programs
- English Language Learning and short-form certificate programs
- Vacation, sick leave, and holiday leave through PTO and/or PPTO
- Stock compensation may be available for certain positions
