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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing omnichannel advertising campaigns, leveraging media metrics and data analysis to optimize performance. Strong leadership in mentoring team members and managing client relationships while collaborating effectively with cross-functional teams.
Highest-signal resume keywords
Omnichannel Advertising Campaign DevelopmentMedia StrategyCampaign ManagementDigital Metrics AnalysisClient Relationship Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MediaAdvertising StrategyCampaign OptimizationData AnalysisForecasting
Soft Skills
LeadershipCommunicationMentoring
Tools & Technologies
DSPsDMPsAd ExchangesSalesforceTableauSQLPower BI
Industry Keywords
Key Performance IndicatorsClient OnboardingContinuous ImprovementStakeholder Relationships
Tech Stack
Tools & technologiesSQLTableau
About the role
Key responsibilities & impact- Develop and execute omnichannel advertising campaigns across managed and self-service platforms
- Monitor campaign pacing, performance, and optimization against key performance indicators
- Apply media metrics and data analysis to evaluate and improve campaign effectiveness
- Lead campaign setup, troubleshooting, and client onboarding across advertising technology platforms
- Build joint business plans using forecasting tools and customer insights
- Present campaign performance and strategic recommendations to clients and senior leadership
- Collaborate with Sales, Product, Engineering, and Analytics teams
- Analyze campaign data to generate actionable insights for optimization and growth
- Mentor team members
- Support continuous improvement initiatives
- Uphold company values, integrity, and compliance while driving revenue growth and stakeholder relationships
Requirements
What you’ll need- Bachelor’s degree in business, marketing, communication, or related area and 3 years’ experience in digital media, account management, or advertising strategy; or 5 years’ experience in digital media, account management, marketing, or advertising strategy
- Proven experience developing and executing omnichannel advertising campaigns aligned with client marketing goals
- Strong proficiency in media strategy, campaign management, and advertising strategy
- Ability to analyze digital metrics such as CPM, ROAS, and CTR
- Expertise collaborating with cross-functional teams and external partners
- Leadership skills in mentoring team members and managing client relationships
- Excellent communication skills for presenting strategic recommendations to clients and senior leadership
- Preferred: experience in sales or media strategy
- Preferred: experience with DSPs, DMPs, ad exchanges, Salesforce, Tableau, SQL, or Power BI
- Preferred: Master’s degree in marketing, business, or related area
Benefits
Comp & perks- Performance-based bonus awards
- Medical, vision, and dental coverage
- 401(k)
- Stock purchase
- Company-paid life insurance
- Paid time off, including sick leave
- Parental leave
- Family care leave
- Bereavement leave
- Jury duty leave
- Voting leave
- Short-term and long-term disability
- Company discounts
- Military Leave Pay
- Adoption and surrogacy expense reimbursement
- PTO and/or PPTO for vacation, sick leave, holidays, or other purposes
- Live Better U Walmart-paid education benefit program
- Paid tuition, books, and fees for eligible education programs
- English Language Learning and short-form certificate programs
- Performance bonuses
- Stock