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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing omnichannel advertising campaigns, utilizing data analysis to optimize performance and drive business growth. Strong ability to collaborate cross-functionally and mentor team members while presenting strategic recommendations to clients and leadership.
Highest-signal resume keywords
Omnichannel Media Strategy DevelopmentCampaign Management and OptimizationData Analysis Using CPM, ROAS, and CTRCross-Functional CollaborationTeam Mentoring and Development
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MediaAccount ManagementAdvertising StrategyCampaign SetupPerformance MonitoringOptimization TechniquesCustomer InsightsForecasting ToolsData AnalysisStrategic Recommendations
Soft Skills
Excellent CommunicationCollaborationMentoringContinuous ImprovementEngagement Support
Tools & Technologies
DSPsDMPsAd ExchangesSalesforceTableauSQLPower BI
Industry Keywords
Omnichannel AdvertisingDigital Advertising PlatformsKey Performance IndicatorsClient Marketing ObjectivesJoint Business Plans
Tech Stack
Tools & technologiesSQLTableau
About the role
Key responsibilities & impact- Develop and execute omnichannel advertising campaigns aligned with client marketing objectives
- Translate client goals into actionable media strategies using Walmart Connect advertising solutions
- Monitor campaign performance, pacing, and optimization against key performance indicators
- Analyze campaign data and digital metrics to improve effectiveness and growth
- Lead campaign setup, troubleshooting, and client onboarding
- Build joint business plans using forecasting tools and customer insights
- Present campaign results and strategic recommendations to clients and leadership
- Collaborate with Sales, Creative, Analytics, Operations, product, engineering, and other internal teams
- Mentor team members and support their development and engagement
- Drive continuous improvement and innovative advertising solutions for business goals and customer needs
Requirements
What you’ll need- Bachelor’s degree in business, marketing, communication, or related area and 3 years’ experience in digital media, account management, or advertising strategy (Option 1)
- 5 years’ experience in digital media, account management, marketing, or advertising strategy (Option 2)
- Proven experience developing and executing omnichannel media strategies aligned with client marketing goals
- Strong proficiency in campaign management, including setup, monitoring, and optimization across digital advertising platforms
- Ability to analyze campaign data using CPM, ROAS, and CTR
- Skill in leveraging customer insights and forecasting tools to build joint business plans
- Excellent communication skills for presenting strategic recommendations to clients and senior leadership
- Ability to collaborate cross-functionally with sales, product, engineering, and analytics teams
- Experience mentoring team members and supporting continuous learning
- Preferred: experience in sales or media strategy
- Preferred: experience with DSPs, DMPs, ad exchanges, Salesforce, Tableau, SQL, or Power BI
- Preferred: Master’s degree in marketing, business, or related area
- Must comply with Walmart’s drug-free workplace policy
Benefits
Comp & perks- Performance-based bonus awards
- Medical, vision and dental coverage
- 401(k)
- Stock purchase
- Company-paid life insurance
- Paid time off (PTO, including sick leave)
- Parental leave
- Family care leave
- Bereavement leave
- Jury duty leave
- Voting leave
- Short-term disability
- Long-term disability
- Company discounts
- Military Leave Pay
- Adoption and surrogacy expense reimbursement
- Live Better U Walmart-paid education benefit program
- Tuition, books, and fees completely paid for eligible education programs
- English Language Learning and short-form certificates
- Stock compensation for certain positions
