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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing omnichannel advertising campaigns, utilizing media strategy and campaign management to achieve measurable results. Strong analytical skills for interpreting campaign data and making strategic recommendations to enhance performance and client relationships.
Highest-signal resume keywords
Omnichannel Advertising Campaign DevelopmentMedia StrategyCampaign ManagementData Analysis Using CPM, ROAS, CTRRelationship Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MediaAdvertising StrategyForecastingCustomer InsightsCampaign Optimization
Soft Skills
Problem-SolvingStrong CommunicationMentoring
Tools & Technologies
Walmart Connect PlatformsDSPsDMPsSalesforceTableauSQLPower BI
Industry Keywords
Account ManagementAdvertising TechnologyKPI MonitoringClient OnboardingStrategic Recommendations
Tech Stack
Tools & technologiesSQLTableau
About the role
Key responsibilities & impact- Develop and execute omnichannel advertising campaigns aligned with client marketing goals
- Translate client objectives into actionable media strategies using Walmart Connect platforms
- Monitor campaign pacing, performance, and optimization against KPIs
- Lead campaign setup, troubleshooting, and integration across advertising technology platforms
- Analyze campaign data and recommend improvements for growth and effectiveness
- Build joint business plans using forecasting tools and customer insights
- Present campaign performance and strategic recommendations to clients and leadership
- Collaborate with Sales, Product, Engineering, and Analytics teams
- Maintain relationships with external agencies and strategic partners
- Oversee client onboarding, troubleshooting, and forecasting
- Mentor associates and drive continuous improvement
Requirements
What you’ll need- Bachelor’s degree in business, marketing, communication, or related area and 3 years’ experience in digital media, account management, or advertising strategy; or 5 years’ experience in digital media, account management, marketing, or advertising strategy
- Proven experience developing and executing omnichannel advertising campaigns with measurable results
- Strong proficiency in media strategy, campaign management, and advertising solutions
- Ability to analyze campaign data using CPM, ROAS, and CTR
- Expertise in forecasting, customer insights, and building joint business plans
- Relationship and stakeholder management skills
- Problem-solving skills in troubleshooting ad technology platforms and campaign setups
- Strong communication skills for presenting strategic recommendations to senior leadership
- Preferred: experience in sales or media strategy
- Preferred: experience with DSPs, DMPs, ad exchanges, Salesforce, Tableau, SQL, or Power BI
- Preferred: Master’s degree in marketing, business, or related area
Benefits
Comp & perks- Performance-based bonus awards
- Medical, vision, and dental coverage
- 401(k)
- Stock purchase
- Company-paid life insurance
- PTO, including sick leave
- Parental leave
- Family care leave
- Bereavement leave
- Jury duty leave
- Voting leave
- Short-term and long-term disability
- Company discounts
- Military Leave Pay
- Adoption and surrogacy expense reimbursement
- Live Better U education benefit with tuition, books, and fees completely paid
- English Language Learning and short-form certificate programs
- Vacation, sick leave, and holiday leave through PTO and/or PPTO
- Stock compensation for certain positions