Manager, Campaign Management

Walmart

. Lead the planning, coordination, and execution of advertising campaigns across multiple platforms .

Posted 10/19/2026full-timeUnited StatesJuniorMid-Level💰 $96,000 - $202,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in campaign management, including programmatic and online advertising platforms, with strong financial and analytical skills to optimize budgets and performance. Proven ability to translate business requirements into actionable strategies while effectively managing stakeholders and collaborating across functions.

Highest-signal resume keywords

Campaign ManagementProgrammatic AdvertisingBudget ManagementAnalytical SkillsStakeholder Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementProgrammatic AdvertisingOnline AdvertisingBudget AnalysisData AnalysisFinancial MetricsProject ManagementRisk MitigationCross-Functional CollaborationDigital Media

Soft Skills

Business AcumenEffective CommunicationProblem Solving

Tools & Technologies

CRM

Industry Keywords

Advertising CampaignsMarket DevelopmentBusiness DevelopmentPerformance OptimizationProcess Improvement

About the role

Key responsibilities & impact

Lead the planning, coordination, and execution of advertising campaigns across multiple platforms
Analyze campaign performance data and provide actionable insights
Collaborate with stakeholders to translate business requirements into campaign strategies
Manage budgets and financial metrics to ensure cost-effective delivery and maximize return on investment
Identify process improvement and innovation opportunities within campaign management operations
Communicate campaign outcomes and recommendations to senior leaders and external partners
Manage campaign setup, delivery, pacing, and performance
Resolve execution challenges and troubleshoot systems
Optimize campaigns and ensure budgets align with client and financial goals

Requirements

What you’ll need

Bachelor's degree in business, marketing, communication, or related area and 2 years' experience in campaign management, business development, market development, or related area; OR 4 years' experience in campaign management, business development, market development, or related area
Proven expertise in campaign management, including programmatic and online advertising platforms
Strong business acumen
Financial acumen to manage budgets, analyze financial data, and support business planning
Advanced analytical skills using data models and reports
Effective stakeholder management skills
Project management experience, including planning, risk mitigation, and cross-functional collaboration
Ability to translate business requirements into actionable strategies
Preferred: Master's degree in business, marketing, communication, or related area and 1 year's experience in campaign management, business development, market development, or related area
3 years' experience managing marketing campaigns
3 years' experience with CRM
3 years' experience in digital media

Benefits

Comp & perks

Performance-based bonus awards
Medical, vision, and dental coverage
401(k)
Stock purchase
Company-paid life insurance
Paid time off (PTO)
Parental leave
Family care leave
Bereavement leave
Jury duty leave
Voting leave
Short-term and long-term disability
Company discounts
Military Leave Pay
Adoption and surrogacy expense reimbursement
Company-paid education benefits through Live Better U
High school completion, bachelor's degree, English Language Learning, and short-form certificate programs
Tuition, books, and fees completely paid for by Walmart
Regional Pay Zone (RPZ) may apply based on location
Quarterly performance bonuses