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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in overseeing full-funnel integrated campaigns across various media channels, including Video, Digital, Social, Audio, Signage, and Site. Combines strong communication and creative strategy skills to drive accountability and operational excellence in marketing initiatives.
Highest-signal resume keywords
Full-Funnel Integrated Campaign ManagementAgency Account ManagementCreative Strategy DevelopmentProject ManagementStrong Communication Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Interactive DesignEditorial Content ManagementCampaign DevelopmentAccount Management FundamentalsRisk ManagementResource Allocation
Soft Skills
Problem SolvingPersuasive Communication
Tools & Technologies
Content Management SystemsAdobe Creative Suite
Industry Keywords
Retail MarketingIntegrated Campaign SolutionsCreative AgenciesOperational Excellence
About the role
Key responsibilities & impact- Serve as the strategic business lead to Retail Marketing Partners
- Understand partners' products, objectives, and challenges
- Drive accountability for business and marketing objectives
- Inform integrated campaign solutions that generate results
- Partner with creative, strategy, and production teams to solve business problems through creativity
- Drive operational excellence and best-in-class execution
- Oversee integrated campaign workflow, timelines, and processes
- Manage projects and ensure milestones are set and met
- Oversee 360 full-funnel campaign development and execution across Video, Digital, Social, Audio, Signage, and Site
- Represent Walmart Creative in meetings
- Facilitate operations within the broader marketing organization
- Steward processes for full-funnel campaigns and large-scale brand efforts
Requirements
What you’ll need- Bachelor's degree in Design, Marketing, Creative Writing, Advertising, Fine Arts, or related field and 1 year's experience in interactive design, editorial content management, or related field OR 3 years' experience in interactive design, editorial content management, or related field
- 5-8 years' experience as Agency Account Director, Management Supervisor, or similar role
- Experience in campaigns and integrated production in an advertising agency or brand-side setting
- Understanding of account management fundamentals
- Ability to identify and resolve issues, manage risk, and allocate resources
- Ability to combine business, communication, and creative strategy
- Strong and persuasive communication skills
- Experience or ability to oversee full-funnel integrated campaigns across Video, Digital, Social, Audio, Signage, and Site
- Preferred: Content Management Systems
- Preferred: Managing interactive projects in an online creative or related digital field
- Preferred: Working for or with creative agencies
- Preferred: Working with design software, such as Adobe Creative Suite, including advanced functions
Benefits
Comp & perks- Performance-based bonus awards
- Medical, vision, and dental coverage
- 401(k)
- Stock purchase
- Company-paid life insurance
- PTO, including sick leave
- Parental leave
- Family care leave
- Bereavement leave
- Jury duty leave
- Voting leave
- Short-term and long-term disability
- Company discounts
- Military Leave Pay
- Adoption and surrogacy expense reimbursement
- Live Better U Walmart-paid education benefit program
- Paid tuition, books, and fees for eligible education programs
- English Language Learning and short-form certificate programs
- Vacation, sick leave, and holiday time through PTO and/or PPTO
