Manager, Digital Media – Social Media Strategy

Walmart

. Lead the strategy and execution of organic social media across VIZIO and WatchFree+ social channels .

Posted 10/6/2026full-timeNew York City • New York • United StatesJuniorMid-Level💰 $96,000 - $186,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in managing social media strategies and content creation for consumer-facing brands, with a strong focus on analytics, project management, and collaboration across cross-functional teams. Proficient in maintaining social governance and compliance while driving marketing priorities aligned with business KPIs.

Highest-signal resume keywords

Social Media Strategy ManagementContent Calendar OwnershipAnalytical SkillsProject ManagementCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Social Media PlatformsDigital MarketingContent CreationPerformance AnalysisAudience Behavior Analysis

Soft Skills

Communication SkillsRelationship-BuildingOrganizational SkillsDetail-Oriented ApproachProcess Improvement

Certifications & Qualifications

Six Sigma Certification

Industry Keywords

Consumer-Facing BrandsEntertainmentMediaTechnologyRetail

About the role

Key responsibilities & impact

Lead the strategy and execution of organic social media across VIZIO and WatchFree+ social channels
Own social content calendars and ensure consistent brand presence and timely execution of marketing priorities
Manage social agency partners, including briefing, content approvals, deliverables, and performance expectations
Develop reporting frameworks and analyze performance across channels
Provide actionable recommendations aligned with business KPIs
Maintain social governance, platform best practices, approval workflows, and compliance requirements
Collaborate with cross-functional teams and external partners to deliver campaigns against strategic goals
Partner with Walmart Brand Social team to align priorities, governance, and process
Guide the content agency creating, editing, publishing, and optimizing platform-specific, audience-focused content

Requirements

What you’ll need

Bachelor's degree in Business, Finance, Computer Science, or related field OR 2 years’ experience in project management, business, operations, or related area
Proven expertise managing social media strategies for consumer-facing brands
Strong understanding of social media platforms, emerging trends, audience behaviors, and platform-specific best practices
Strong analytical, communication, and project management skills
Highly organized and detail-oriented approach
Ability to collaborate across marketing, product, and technology teams
Excellent communication and relationship-building skills
Commitment to process improvement and adherence to digital marketing workflows and systems
Preferred: experience in entertainment, media, technology, retail, or related industries
Preferred: digital marketing experience, including affiliate marketing or display advertising
Preferred: experience working with a cross-functional team
Preferred: Master's in Business
Preferred: Six Sigma certification

Benefits

Comp & perks

Performance-based bonus awards
Medical, vision, and dental coverage
401(k)
Stock purchase
Company-paid life insurance
PTO, including sick leave
Parental leave
Family care leave
Bereavement leave
Jury duty leave
Voting leave
Short-term disability
Long-term disability
Company discounts
Military Leave Pay
Adoption and surrogacy expense reimbursement
Live Better U education benefit with tuition, books, and fees completely paid
English Language Learning and short-form certificates through Live Better U