Manager, Digital Media – Store Social

Walmart

. Champion Walmart’s Store Social Program across stores and business units .

Posted 10/2/2026full-timeUnited StatesJuniorMid-Level💰 $80,000 - $202,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing acquisition and engagement strategies, with a strong focus on organic social media and influencer marketing. Capable of analyzing data to drive program improvements and optimize content strategies while collaborating effectively with cross-functional teams.

Highest-signal resume keywords

Organic Social StrategyAcquisition And Engagement CampaignsData Analysis And Insights GenerationProgram Development And ExecutionCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

MarketingEngagement StrategiesRetention StrategiesCampaign ExecutionData AnalysisContent OptimizationSocial Media StrategyInfluencer MarketingPerformance TrackingProgram Improvement

Soft Skills

CommunicationCollaborationLeadership

Certifications & Qualifications

Bachelor’s Degree In MarketingBachelor’s Degree In Business

Industry Keywords

Digital MarketingAffiliate MarketingSocial PlatformsCreator BehaviorsContent Trends

About the role

Key responsibilities & impact

Champion Walmart’s Store Social Program across stores and business units
Develop acquisition and engagement campaigns to recruit associates and encourage quality engagement
Partner with cross-functional teams to educate, support, and grow adoption, post cadence, and quality
Create scalable education and enablement resources for associate creators
Gather associate and field insights to improve the program and identify growth opportunities
Optimize content and engagement strategies using performance data, feedback, and social trends
Track and report program performance and provide actionable recommendations
Represent the associate community while balancing participant needs with broader business objectives

Requirements

What you’ll need

Bachelor’s degree in Marketing, Business, or related field and 2 years’ experience in marketing or related field OR 4 years’ experience in marketing or related field
Experience developing acquisition, engagement, and retention strategies
Ability to understand participant needs and translate feedback into program improvements
Ability to lead and scale complex programs from strategy through execution
Expertise in organic social strategy and campaign execution for satellite or affiliate programs
Ability to analyze complex data sets and generate actionable insights
Strong knowledge of organic social media strategy, influencer marketing, and growing handles
Strong understanding of social platforms, creator behaviors, content trends, and emerging opportunities
Excellent communication and collaboration skills
Preferred: digital marketing, such as affiliate marketing or display advertising
Preferred: working with a cross-functional team

Benefits

Comp & perks

Performance-based bonus awards
Medical, vision, and dental coverage
401(k)
Stock purchase
Company-paid life insurance
PTO, including sick leave
Parental leave
Family care leave
Bereavement leave
Jury duty leave
Voting leave
Short-term and long-term disability
Company discounts
Military Leave Pay
Adoption and surrogacy expense reimbursement
PTO and/or PPTO for vacation, sick leave, holidays, or other purposes
Live Better U Walmart-paid education benefit
Tuition, books, and fees completely paid for eligible education programs
Annual or quarterly performance bonuses
Stock compensation may be included for certain positions