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Walmart

Manager, Marketing – Employer Brand

Walmart

. Translate Employer Brand priorities into activation plans with the Director of Talent Attraction .

Posted 10/16/2026full-timeBentonville • United StatesJuniorMid-Level💰 $80,000 - $155,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in Employer Branding and Brand Marketing through the development and execution of integrated, cross-channel campaigns. Proficient in leveraging data and insights to inform marketing strategies and recommendations while navigating complex stakeholder environments.

Highest-signal resume keywords
Employer BrandingBrand MarketingDigital MarketingAudience StrategyCross-Channel Campaigns

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Integrated Campaign DevelopmentData AnalysisMedia StrategyMeasurement TechniquesCreative Brief Development
Soft Skills
Influencing SkillsCollaborationCuriosityCommunication
Tools & Technologies
Talent Marketing TechnologyEmerging PlatformsAI Tools
Industry Keywords
Recruitment MarketingBrand ManagementContract Management

About the role

Key responsibilities & impact
  • Translate Employer Brand priorities into activation plans with the Director of Talent Attraction
  • Develop audience, channel and media approaches across paid, owned, earned and shared channels
  • Lead cross-channel campaign activation
  • Partner with Recruitment Marketing, Corporate Affairs and agencies to bring ideas to life
  • Track employer brand benchmarks, competitors, emerging platforms, media, AI and talent marketing technology
  • Develop test-and-learn pilots to inform what to scale, evolve or stop
  • Turn brand, audience and campaign performance data into recommendations for the broader Talent Attraction team

Requirements

What you’ll need
  • Bachelor’s degree in Business, Communications, or related field and 2 years' experience in marketing or related field OR 4 years' experience in marketing or related field
  • 5+ years of experience in Employer Branding, Brand Marketing, Recruitment Marketing, Media or a related field
  • Experience bringing brand strategies to life through integrated, cross-channel campaigns and media
  • Strong knowledge of digital marketing, audience strategy and measurement
  • Curiosity about emerging technology, AI and the changing talent landscape
  • Ability to turn trends, data and insights into clear recommendations, creative briefs and actionable experiments
  • Ability to influence and navigate across teams, functions, agencies and stakeholders
  • Preferred: Brand Management
  • Preferred: Contract Management
  • Preferred: Marketing
  • Preferred: Responsibility for third-party vendor relationships
  • Preferred: Working on cross-functional teams or projects

Benefits

Comp & perks
  • Performance-based bonus awards
  • Medical, vision and dental coverage
  • 401(k)
  • Stock purchase
  • Company-paid life insurance
  • PTO, including sick leave
  • Parental leave
  • Family care leave
  • Bereavement leave
  • Jury duty leave
  • Voting leave
  • Short-term disability
  • Long-term disability
  • Company discounts
  • Military Leave Pay
  • Adoption and surrogacy expense reimbursement
  • Live Better U Walmart-paid education benefit
  • Paid tuition, books, and fees for eligible education programs
  • English Language Learning and short-form certificates through Live Better U