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Walmart

Manager, Marketing Planning and Strategy

Walmart

. Own and scale the team’s plan-to-activation process, including intake, planning, approvals, execution, governance, documentation, and Airtable visibility .

Posted 11/4/2026full-timeHoboken • New Jersey • United StatesJunior💰 $96,000 - $186,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in leading cross-functional marketing programs and managing complex initiatives while leveraging artificial intelligence solutions to enhance operational efficiency. Proficient in project management, stakeholder alignment, and building scalable workflows.

Highest-signal resume keywords
Cross-Functional Program ManagementProject ManagementArtificial Intelligence SolutionsStakeholder ManagementAirtable Experience

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Marketing OperationsProgram ManagementProduct MarketingOperational PlanningWorkflow BuildingGovernance ModelsProcess ImprovementData AnalysisRisk MitigationCommunication Strategies
Soft Skills
Analytical SkillsProblem-Solving SkillsFacilitation SkillsCollaboration SkillsCommunication Skills
Tools & Technologies
AirtableReporting ToolsDashboardsArtificial Intelligence Tools
Certifications & Qualifications
Bachelor's DegreeMaster's in Business Administration
Industry Keywords
MarketingMarketing CommunicationsStrategyGovernanceProcess Adoption

About the role

Key responsibilities & impact
  • Own and scale the team’s plan-to-activation process, including intake, planning, approvals, execution, governance, documentation, and Airtable visibility
  • Lead cross-functional marketing programs from intake through delivery
  • Align stakeholders, timelines, dependencies, priorities, and risk mitigation
  • Evaluate, build, and scale artificial intelligence solutions, including reusable agents, automations, prompts, workflows, training, and best practices
  • Improve organizational information flow through planning forums and recurring communications
  • Provide visibility into initiatives, launches, risks, and next steps
  • Measure process and artificial intelligence effectiveness
  • Use reporting, dashboards, and feedback to improve efficiency, collaboration, and scalability

Requirements

What you’ll need
  • Bachelor's degree in Business, Marketing, Communications, or related field and 1 year's experience in marketing or related field OR 5 years' experience in marketing or related field
  • 3–5 years of experience in marketing operations, program management, product marketing, strategy, marketing communications, or a related field
  • Experience leading complex cross-functional programs and driving adoption of new processes and ways of working
  • Strong project management and operational planning skills
  • Ability to manage multiple initiatives and competing priorities
  • Experience building scalable workflows, governance models, and operating processes
  • Excellent communication, facilitation, stakeholder management, analytical, and problem-solving skills
  • Experience using artificial intelligence tools
  • Airtable experience preferred
  • Marketing or related field preferred
  • Master's in Business Administration preferred

Benefits

Comp & perks
  • Performance-based bonus awards
  • Medical, vision and dental coverage
  • 401(k)
  • Stock purchase
  • Company-paid life insurance
  • Paid time off, including sick leave
  • Parental leave
  • Family care leave
  • Bereavement leave
  • Jury duty leave
  • Voting leave
  • Short-term and long-term disability
  • Company discounts
  • Military Leave Pay
  • Adoption and surrogacy expense reimbursement
  • PTO and/or PPTO for vacation, sick leave, holidays, or other purposes
  • Live Better U Walmart-paid education benefit program
  • Paid tuition, books, and fees for eligible education programs
  • Annual or quarterly performance bonuses
  • Stock may be included as additional compensation