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Walmart

Manager, Marketing Planning and Strategy

Walmart

. Develop category-specific narratives that bring Walmart Connect’s value proposition to life .

Posted 10/28/2026full-timeHoboken • New Jersey • United StatesJunior💰 $96,000 - $186,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in developing strategic narratives and marketing materials that effectively communicate value propositions. Proficient in translating data and insights into actionable stories that drive business growth and enhance market positioning.

Highest-signal resume keywords
Strategic StorytellingMarketing Strategy DevelopmentSales Enablement Materials CreationData SimplificationCreative Marketing Asset Development

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Marketing StrategySales Materials DevelopmentData AnalysisMarket Trend IdentificationNarrative Development
Soft Skills
Creative ThinkingDetail-OrientedCollaborationCommunication
Certifications & Qualifications
Bachelor's Degree in BusinessBachelor's Degree in MarketingBachelor's Degree in CommunicationsMaster's Degree in Business Administration (Preferred)
Industry Keywords
Category-Specific StrategiesSales EnablementThought LeadershipMarket PositioningConsumer Insights

About the role

Key responsibilities & impact
  • Develop category-specific narratives that bring Walmart Connect’s value proposition to life
  • Translate data, insights, and market trends into actionable stories for Sales and clients
  • Create sales enablement materials, including decks, case studies, and insight-driven toolkits
  • Partner across Sales, Insights, Content Strategy, Events, Brand Marketing, Design, and Creative Studio
  • Support thought leadership and enterprise storytelling that strengthen Walmart Connect’s market position
  • Develop category-specific strategies and go-to-market materials for the Consumables category
  • Collaborate across Sales, Insights, Product, Marketing, and Creative teams
  • Create impactful resources for key verticals and audiences
  • Report to the Senior Manager, Vertical Marketing within Walmart Connect Ads Integrated Marketing

Requirements

What you’ll need
  • Bachelor's degree in Business, Marketing, Communications, or related field and 1 year's experience in marketing or related field OR 5 years' experience in marketing or related field
  • Strong strategic storytelling skills
  • Experience developing marketing strategies, sales materials, or thought leadership for category or industry audiences
  • Ability to simplify complex data into clear narratives
  • Ability to identify insights, trends, and opportunities that inform business growth
  • Creative, detail-oriented approach to building compelling, visually cohesive marketing assets
  • Marketing or related field
  • Master's degree in Business Administration is preferred

Benefits

Comp & perks
  • Performance-based bonus awards
  • Medical, vision, and dental coverage
  • 401(k)
  • Stock purchase
  • Company-paid life insurance
  • PTO, including sick leave
  • Parental leave
  • Family care leave
  • Bereavement leave
  • Jury duty leave
  • Voting leave
  • Short-term disability
  • Long-term disability
  • Company discounts
  • Military Leave Pay
  • Adoption and surrogacy expense reimbursement
  • Paid education benefit through Live Better U
  • Tuition, books, and fees completely paid for eligible education programs
  • Stock compensation may apply to certain positions