Manager, Product Marketing

Walmart

. Support go-to-market strategy and execution for Onsite Display, Sponsored Search, Sponsored Ads, and platform capabilities from product planning through launch and adoption .

Posted 10/12/2026full-timeBentonville • California • United StatesMid-LevelSenior💰 $80,000 - $202,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing and go-to-market strategy execution, with a strong ability to translate complex product capabilities into clear value propositions and messaging. Proficient in creating enablement resources and collaborating cross-functionally to drive product adoption and performance.

Highest-signal resume keywords

Product MarketingGo-To-Market StrategyCross-Functional CollaborationAnalytical SkillsProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product ManagementGTM PlansAdoption ProgramsOperational ToolsCustomer Feedback SynthesisValue Proposition DevelopmentSales Enablement ResourcesTraining Material CreationLaunch CommunicationsPerformance Tracking

Soft Skills

Excellent Written CommunicationVerbal CommunicationPresentation SkillsOrganizational SkillsAbility to Manage Multiple Priorities

Tools & Technologies

Internal ToolsOperational ProductsAdvertising TechnologyEcommerce Advertising

Industry Keywords

Retail MediaDigital Media ProductsMulti-Product EcosystemSponsored SearchOnsite DisplaySponsored Ads

About the role

Key responsibilities & impact

Support go-to-market strategy and execution for Onsite Display, Sponsored Search, Sponsored Ads, and platform capabilities from product planning through launch and adoption
Build understanding of internal tools, workflows, and product capabilities and support their positioning, launch, communication, enablement, and adoption
Partner with Product and Engineering to understand roadmaps, requirements, and dependencies
Translate complex capabilities into advertiser and user value, positioning, messaging, and use cases
Support opportunity assessments for new products and capabilities
Gather and synthesize Voice of Customer and internal user feedback to identify needs, pain points, and opportunities
Create sales and internal enablement resources, including pitch materials, one-sheets, FAQs, case studies, playbooks, training materials, and launch communications
Partner with Sales, Operations, Launch Readiness, Media Strategy, Measurement, and other teams on launch readiness, training, and adoption
Track product and tool adoption, identify barriers and opportunities, and support recommendations to improve utilization
Support broader Product Marketing initiatives as business needs evolve

Requirements

What you’ll need

Bachelor’s Degree in Marketing, Business Administration, or related field, or 4 years’ experience in Marketing, Business Administration, or related field
4–6 years of experience in product marketing, product management, GTM, internal tools, or a closely related role
Experience supporting GTM plans, product launches, adoption programs, or operational tools in a product or platform environment
Ability to translate complex product capabilities into clear advertiser or user value propositions, messaging, and enablement
Experience working cross-functionally across Product, Engineering, Sales, Operations, and Marketing
Strong analytical skills and ability to synthesize customer or user feedback, adoption performance, and business signals into actionable recommendations
Excellent written, verbal, and presentation skills
Strong organizational and project management skills; ability to manage multiple priorities in a fast-paced, evolving environment
Preferred: experience in retail media, advertising technology, platform marketing, or a multi-product ecosystem
Preferred: experience with Onsite Display, Sponsored Search, Sponsored Ads, ecommerce advertising, or related digital media products
Preferred: experience with internal tools, operational products, or employee-facing capabilities
Preferred: experience partnering with Sales, Operations, or Measurement teams on product launches, adoption, and enablement
Preferred: experience creating playbooks, training materials, launch communications, or seller-facing resources
Preferred: experience using customer or user feedback and adoption data to shape product priorities and GTM plans

Benefits

Comp & perks

Performance-based bonus awards
Medical, vision, and dental coverage
401(k)
Stock purchase
Company-paid life insurance
PTO
Parental leave
Family care leave
Bereavement leave
Jury duty leave
Voting leave
Short-term disability
Long-term disability
Company discounts
Military Leave Pay
Adoption and surrogacy expense reimbursement
Live Better U company-paid education benefit
Paid high school completion, bachelor's degree, English Language Learning, and short-form certificate programs
Tuition, books, and fees completely paid for by Walmart
Annual or quarterly performance bonuses
Regional Pay Zone (RPZ) may apply based on location