Senior Analyst, Business Analysis and Insights

Walmart

. Execute post-campaign measurement strategy and execution for VIZIO Ads’ General Market business .

Posted 10/12/2026full-timeNew York City • New York • United StatesSenior💰 $72,000 - $132,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in post-campaign measurement strategies, delivering actionable insights, and managing end-to-end measurement workflows. Proficient in translating complex datasets into compelling narratives while supporting revenue growth through analytics and process improvements.

Highest-signal resume keywords

Post-Campaign MeasurementBrand Lift StudiesData AnalyticsDigital AdvertisingSQL Proficiency

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Data AnalyticsPost-Campaign ReportingBrand Lift StudiesIncremental ReachAdvertising Measurement MethodologiesData SynthesisProcess ImprovementsAutomationSQLPython

Soft Skills

Excellent Communication SkillsAbility to Manage Multiple InitiativesClient-Facing InsightsStorytelling

Tools & Technologies

ExcelACR Reporting

Industry Keywords

CTVMedia AnalyticsMarketing AnalyticsAdvertising Measurement

Tech Stack

Tools & technologies

PythonSQL

About the role

Key responsibilities & impact

Execute post-campaign measurement strategy and execution for VIZIO Ads’ General Market business
Deliver high-impact, client-facing insights
Present compelling stories about the value of VIZIO Ads
Support revenue growth through scalable, differentiated analytics
Partner with Sales, Client Services, Product Management, and external measurement vendors
Create post-campaign measurement outputs, including Brand Lift studies, Incremental Reach, and lower-funnel outcomes
Own end-to-end measurement workflows from study setup through presentation
Serve as point of contact for measurement strategy across multiple campaigns
Translate complex datasets into clear, compelling narratives for internal stakeholders and external clients
Support measurement scalability through process improvements, automation, and partnership with technical teams
Contribute to VIZIO’s first-party measurement capabilities, including ACR and Incremental Reach reporting

Requirements

What you’ll need

Bachelor’s degree in Business, Analytics, Statistics, or related field OR 2 years’ experience in data analytics, project management, business, or relevant area
Experience in ad measurement, media, media analytics, or marketing analytics
Strong understanding of CTV, digital advertising, and advertising measurement methodologies
Experience with brand lift studies, reach and frequency, and post-campaign reporting
Ability to synthesize large datasets into concise, actionable insights for clients and executives
Proven ability to manage multiple simultaneous initiatives in a fast-paced, cross-functional environment
Excellent communication skills, with comfort presenting to sales teams and external clients
SQL, Excel, and/or Python proficiency listed as a plus

Benefits

Comp & perks

Performance-based bonus awards
Medical, vision and dental coverage
401(k)
Stock purchase
Company-paid life insurance
PTO, including sick leave
Parental leave
Family care leave
Bereavement leave
Jury duty leave
Voting leave
Short-term disability
Long-term disability
Company discounts
Military Leave Pay
Adoption and surrogacy expense reimbursement
Live Better U education benefit, including fully paid tuition, books, and fees for eligible programs
High school completion, bachelor's degree, English Language Learning, and short-form certificate programs through Live Better U
Vacation, holidays, and other uses of PTO/PPTO