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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in programmatic advertising, including managing client relationships and optimizing campaign performance through SSPs, DSPs, and ad servers. Proven ability to analyze performance data and drive revenue growth while collaborating with sales and brand teams.
Highest-signal resume keywords
Programmatic Advertising ExperienceSSP and DSP ProficiencyAnalytical SkillsClient Relationship ManagementSalesforce Proficiency
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Programmatic AdvertisingRevenue OptimizationPerformance AnalysisVideo AdvertisingPrivate Marketplace DealsData InterpretationProject ManagementMarket Trend AnalysisCampaign Performance OptimizationOmni Channel Merchandising
Soft Skills
Entrepreneurial DriveStrong CommunicationCollaborationAdaptabilityProblem-Solving
Tools & Technologies
SalesforceExcelPowerPointAd ServersReporting Platforms
Industry Keywords
Programmatic ChannelsCTV VideoDisplay AdvertisingRevenue MetricsGrowth Opportunities
Tech Stack
Tools & technologiesPMP
About the role
Key responsibilities & impact- Manage relationships with a diverse portfolio of programmatic clients to maximize revenue potential
- Own PMP revenue, creating strategies to maximize yield and achieve revenue targets across programmatic channels
- Build and maintain relationships with Sales and other stakeholders to identify growth opportunities
- Partner with client and agency brand teams to improve understanding of programmatic advertising and its advantages
- Analyze performance trends, optimize programmatic setups, and identify revenue-growth opportunities
- Work with multiple SSPs and explore different programmatic strategies
- Use SSPs, DSPs, and ad servers to optimize campaign performance
- Scale Private Marketplace Deals effectively while coordinating with supply and demand partners
- Track and analyze key revenue metrics and address challenges to ensure revenue goals are met
- Provide actionable insights, best practices, market trends, and new revenue opportunities to stakeholders
Requirements
What you’ll need- Bachelor's degree in engineering, information technology, business, marketing and sales, healthcare, or related area; OR 2 years' experience in business management, marketing and sales, healthcare, omni channel merchandising, or related area
- Experience in the programmatic advertising space, ideally with hands-on-keyboard expertise
- Experience in video advertising with a premium publisher or agency
- In-depth knowledge of SSPs, DSPs, Ad Servers, and other programmatic platforms
- Proficiency with Salesforce, Excel, PowerPoint, and various reporting platforms
- Ability to manage multiple projects and clients simultaneously
- Strong analytical skills, with experience interpreting and acting on performance data
- Entrepreneurial drive and comfort working in a fast-paced, growing environment
- Experience in CTV video and display is preferred
- Experience in sales is preferred
Benefits
Comp & perks- Performance-based bonus awards
- Medical, vision and dental coverage
- 401(k)
- Stock purchase
- Company-paid life insurance
- PTO, including sick leave
- Parental leave
- Family care leave
- Bereavement leave
- Jury duty leave
- Voting leave
- Short-term and long-term disability
- Company discounts
- Military Leave Pay
- Adoption and surrogacy expense reimbursement
- Walmart-paid education benefit program through Live Better U
- Tuition, books, and fees completely paid for eligible education programs
- Additional compensation may include stock
