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Walmart

Senior Copywriter – Product Marketing

Walmart

. Create clear, compelling, on-brand content for Walmart Marketplace campaigns, digital experiences, and creative initiatives .

Posted 10/2/2026full-timeBentonville • California • United StatesSenior💰 $80,000 - $202,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in creating clear, persuasive copy that aligns with brand voice and messaging consistency across digital marketing channels. Proven ability to collaborate with cross-functional teams and manage multiple projects while upholding quality standards.

Highest-signal resume keywords
Copywriting ExperienceContent StrategyBrand VoiceOrganizational SkillsCollaboration

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
CopywritingContent CreationEditorial JudgmentMessaging ConsistencyProduct MarketingDigital MarketingCampaign DevelopmentAudience InsightsCreative Concept DevelopmentQuality Assurance
Soft Skills
Detail-OrientedCollaborativeOrganizational SkillsStakeholder Relationship BuildingAdaptability
Certifications & Qualifications
Bachelor’s Degree in JournalismBachelor’s Degree in Creative WritingBachelor’s Degree in Advertising
Industry Keywords
Retail EnvironmentDigital ExperiencesIntegrated MarketingCreative AgenciesOnline Brand Initiatives

About the role

Key responsibilities & impact
  • Create clear, compelling, on-brand content for Walmart Marketplace campaigns, digital experiences, and creative initiatives
  • Write copy for campaigns, ads, landing pages, emails, collateral, and other seller-facing experiences
  • Translate business objectives, audience needs, and product benefits into effective messaging
  • Partner with design, marketing, product, business, and user experience teams, as well as external vendors, from brief through delivery
  • Maintain and evolve copy and creative assets according to Walmart content, voice, and style standards
  • Contribute to content strategy using audience insights, industry trends, and competitive context
  • Manage multiple priorities and improve workflows
  • Uphold quality through editorial review and final QA
  • Build trusted stakeholder relationships and deliver high-impact work efficiently

Requirements

What you’ll need
  • Bachelor’s degree in Journalism, Creative Writing, Advertising, or related field and 2 years' experience in copywriting, OR 4 years' experience in copywriting
  • Demonstrated experience creating clear, persuasive, benefit-led copy across digital and integrated marketing channels
  • Strong command of content strategy, editorial judgment, brand voice, and messaging consistency
  • Understanding of product marketing and ability to translate complex features into clear audience benefits
  • Experience partnering with design, marketing, product, and user experience teams
  • Strong organizational skills to manage multiple projects, deadlines, and changing priorities
  • Collaborative, detail-oriented approach and commitment to improving content through feedback, insights, and industry best practices
  • Preferred: Copywriting for online brand initiatives
  • Preferred: Copywriting in an online creative or related digital field
  • Preferred: Copywriting in a retail environment
  • Preferred: Developing copy concepts in a retail or marketing environment
  • Preferred: Working for or with creative agencies
  • Commitment to a drug-free workplace and compliance with Walmart’s no-tolerance policy regarding illegal drugs and alcohol on the job

Benefits

Comp & perks
  • Performance-based bonus awards
  • Medical, vision and dental coverage
  • 401(k)
  • Stock purchase
  • Company-paid life insurance
  • Paid time off (including sick leave)
  • Parental leave
  • Family care leave
  • Bereavement leave
  • Jury duty leave
  • Voting leave
  • Short-term and long-term disability
  • Company discounts
  • Military Leave Pay
  • Adoption and surrogacy expense reimbursement
  • PTO and/or PPTO for vacation, sick leave, holidays, or other purposes
  • Live Better U Walmart-paid education benefit, including high school completion, bachelor's degrees, English Language Learning, and short-form certificates
  • Tuition, books, and fees completely paid for by Walmart