Senior Director, Content Strategy

Walmart

. Set the global vision and strategy for content design across Walmart’s brands, markets, and digital experiences .

Posted 11/7/2026full-timeSan Bruno • California • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in content design and strategy, with a focus on AI-enabled experiences, voice and tone standards, and accessibility. Proven ability to lead high-performing teams and influence cross-functional partners to enhance content quality and user outcomes.

Highest-signal resume keywords

Content Design LeadershipAI-Enabled Experience DevelopmentInformation Architecture ExpertiseContent Strategy Across BrandsPeople Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content CreationUX Content DesignPlain LanguageInteraction DesignAccessibilityContent SystemsContent Standards DevelopmentResearch and TestingGovernance FrameworksConversational Experience Design

Soft Skills

Influencing Senior LeadersCross-Functional CollaborationTalent DevelopmentStrategic ThinkingTeam Leadership

Certifications & Qualifications

Bachelor's Degree in Media and Content CreationBachelor's Degree in DesignBachelor's Degree in Communications

Industry Keywords

Content StrategyDigital ExperiencesGovernanceUser OutcomesMultimodal Experiences

About the role

Key responsibilities & impact

Set the global vision and strategy for content design across Walmart’s brands, markets, and digital experiences
Lead content design for conversational, agentic, and generative experiences
Partner with Design, Product, and Engineering across text, voice, visual, and dynamically generated interfaces
Establish voice and tone standards, content systems, and governance
Define quality standards and evaluation practices for content and generated experiences
Advance AI-enabled ways of working across research, exploration, prototyping, production, and evaluation
Build and lead a high-performing content design organization
Develop talent and partner across the enterprise to evolve the discipline

Requirements

What you’ll need

Bachelor's degree in media and content creation, design, communications, or related area and 7 years’ experience in content creation, knowledge management, UX content design, or related area; alternatively, 9 years' experience in those areas
4 years' supervisory experience
Significant experience leading content design or content strategy across multiple brands, markets, and digital experiences
Deep expertise in plain language, information architecture, interaction design, voice and tone, accessibility, and content systems
Experience building content standards, reusable patterns, and globally scalable governance
Experience shaping conversational, AI-enabled, or adaptive experiences
Working knowledge of instructions, context, trusted content sources, and model behavior influencing generated experiences
Experience using research, testing, and evaluation to improve content quality, accessibility, trust, and user outcomes
Strong people leadership and ability to influence senior leaders and cross-functional partners
Portfolio demonstrating strategic and systematic content thinking, content strategies and flows, content systems, conversational/AI-enabled/multimodal/generative experiences, AI usage or guardrails, and team leadership

Benefits

Comp & perks

Drug-free workplace
Safe and productive work environment