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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in strategic advertising sales, including sales planning, forecasting, and negotiation. Proven ability to lead cross-functional teams and mentor team members to drive revenue growth and enhance client relationships.
Highest-signal resume keywords
Strategic Sales PlanningAdvertising SalesNegotiation StrategiesProject ManagementStakeholder Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales ForecastingBusiness DevelopmentMarket DevelopmentDigital AdvertisingFinancial Data Analysis
Soft Skills
LeadershipCoachingCollaborationRelationship Management
Industry Keywords
Advertising SolutionsRevenue GrowthMarket ExpansionCross-Functional TeamsClient Management
About the role
Key responsibilities & impact- Lead strategic advertising sales initiatives to drive revenue growth and market expansion
- Develop and execute sales plans using data insights and industry trends
- Manage complex negotiations and relationships with key stakeholders across business units
- Oversee cross-functional teams to ensure alignment and delivery of advertising solutions
- Forecast sales performance and adjust strategies to meet organizational objectives
- Mentor and guide team members on sales strategy, negotiation, and client management
- Collaborate with internal partners to enhance product offerings and customer onboarding processes
- Lead a dedicated team focused on expanding strategic partnerships with key advertisers
- Develop scalable processes, foster accountability, and improve performance through coaching and cross-functional collaboration
Requirements
What you’ll need- Bachelor's degree in business, finance, marketing and sales, advertising, or related area and 4 years' experience in business development, market development, or related area; OR 6 years' experience in business development, market development, or related area
- Extensive experience in advertising sales
- Proven success in strategic sales planning and forecasting
- Strong project management skills
- Expertise in negotiation strategies and stakeholder management
- Proficiency in digital advertising and sales management
- Ability to analyze business metrics and financial data
- Demonstrated leadership in coaching teams and fostering collaboration
- Preferred: experience preparing and executing budgets
- Preferred: leading cross-functional teams
- Preferred: master's degree in Business, Finance, Marketing and Sales, Advertising, or related area
- Preferred: sales or supervisory experience
Benefits
Comp & perks- Performance-based bonus awards
- Medical, vision and dental coverage
- 401(k)
- Stock purchase
- Company-paid life insurance
- PTO, including sick leave
- Parental leave
- Family care leave
- Bereavement leave
- Jury duty leave
- Voting leave
- Short-term disability
- Long-term disability
- Company discounts
- Military Leave Pay
- Adoption and surrogacy expense reimbursement
- Live Better U Walmart-paid education benefit
- Fully paid tuition, books, and fees for eligible education programs
- Stock compensation may apply to certain positions