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Walmart

Senior Manager, Creative Strategy

Walmart

. Develop brand strategy for Walmart’s portfolio of Private Brands across fashion, home, toys, and other packaged goods .

Posted 10/27/2026full-timeLos Angeles • California • United StatesSenior💰 $108,000 - $216,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Expertise in Brand Strategy development, with a strong ability to connect customer insights and cultural trends to actionable recommendations. Proficient in storytelling and presentation skills, capable of influencing stakeholders and driving brand equity across diverse categories.

Highest-signal resume keywords
Brand Strategy DevelopmentConsumer Insights AnalysisStorytelling and Presentation SkillsCross-Functional CollaborationDigital Content Management

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Brand Positioning FrameworksQualitative ResearchQuantitative ResearchStrategic Narrative DevelopmentEditorial Content Management
Soft Skills
Influencing StakeholdersSimplifying ComplexityAttention to Detail
Industry Keywords
Creative AgenciesRetail ManagementBrand EquityConsumer CultureCreative Execution

About the role

Key responsibilities & impact
  • Develop brand strategy for Walmart’s portfolio of Private Brands across fashion, home, toys, and other packaged goods
  • Conduct foundational discovery into categories, consumers, culture, and the company portfolio
  • Unearth insights that inform clear, distinct brand positionings
  • Develop brand positioning frameworks, messaging hierarchies, audience definitions, and creative territories
  • Partner with Creative teams from strategy through visual and verbal identity development and execution
  • Partner with Consumer Insights on research and testing plans
  • Distill key learnings from qualitative and quantitative research
  • Build compelling strategic narratives and presentations that educate, influence, and inspire stakeholder action
  • Collaborate cross-functionally with Brand Management, Merchandising, Customer Insights, and Marketing
  • Help build brand equity, strengthen customer preference, and drive business growth across Walmart’s Private Brand portfolio

Requirements

What you’ll need
  • Bachelor’s degree in Design, Marketing, Creative Writing, Advertising, Fine Arts, or related field and 3 years' experience in editorial content management or related field OR 5 years' experience in editorial content management or related field
  • 7+ years of experience in Brand Strategy, developing strategic foundations that inform brand development within an agency, brand, or in-house creative organization
  • Demonstrated experience connecting customer insights, cultural trends, competitive dynamics, and business objectives into actionable strategic recommendations
  • Skilled researcher and analyst comfortable synthesizing multiple quantitative and qualitative inputs into clear, compelling narratives
  • Experience partnering closely with Creative teams from brief through execution
  • Strong understanding of how strategy fuels creative excellence
  • Exceptional storytelling, deck-building, and presentation skills
  • Ability to simplify complexity and influence stakeholders
  • Experience working across multiple brands, categories, and projects simultaneously while maintaining strategic rigor and attention to detail
  • Preferred qualifications include Digital Content Management, Editorial, Retail Management, Supervising Associates, and WE-Working for or with Creative Agencies

Benefits

Comp & perks
  • Performance-based bonus awards
  • Medical, vision and dental coverage
  • 401(k)
  • Stock purchase
  • Company-paid life insurance
  • PTO, including sick leave
  • Parental leave
  • Family care leave
  • Bereavement leave
  • Jury duty leave
  • Voting leave
  • Short-term and long-term disability
  • Company discounts
  • Military Leave Pay
  • Adoption and surrogacy expense reimbursement
  • Live Better U Walmart-paid education benefits, including tuition, books, and fees for eligible programs
  • English Language Learning and short-form certificate programs
  • Vacation, sick leave, and holiday leave through PTO and/or PPTO
  • Stock compensation may be available for certain positions