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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Technical SEO, AEO, and Affiliate Marketing, with a strong ability to develop strategies that enhance search visibility and customer acquisition. Proven experience in managing cross-functional teams and establishing KPIs to measure business impact.
Highest-signal resume keywords
Technical SEO ExpertiseAEO ExpertiseAffiliate Marketing ExpertiseKPI Establishment and ReportingCross-Functional Team Leadership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Technical SEOAEOAffiliate MarketingPerformance OptimizationTechnical AuditsExperimentationKPI EstablishmentMeasurement FrameworksDigital MarketingBusiness Requirements Definition
Soft Skills
CommunicationCollaborationLeadershipVendor ManagementInsight Translation
Certifications & Qualifications
Bachelor’s Degree in MarketingBachelor’s Degree in Business AdministrationMaster of Business Administration
Industry Keywords
Search VisibilityQualified TrafficCustomer AcquisitionAgency ManagementEvolving Search Behaviors
About the role
Key responsibilities & impact- Lead Walmart Business’s AEO and technical SEO strategy across traditional and AI-powered search
- Own affiliate marketing strategy and execution
- Develop roadmaps and prioritize initiatives that increase search visibility, qualified traffic, and customer acquisition
- Run experiments to improve discoverability and qualified traffic
- Lead technical audits and performance optimization
- Partner with Product, Engineering, Analytics, Content, and Merchandising to deliver scalable solutions
- Identify technical opportunities, define business requirements, and guide implementation
- Translate insights into clear business and technical requirements
- Establish KPIs, measurement frameworks, and reporting to demonstrate business impact
- Manage agency and vendor partners to ensure high-quality execution
- Communicate insights, progress, and recommendations to senior leadership
- Monitor evolving search behaviors, technologies, platform changes, and emerging trends to identify growth opportunities
Requirements
What you’ll need- Bachelor’s Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field; or 6 years' experience in Marketing, Business Administration, or related field
- Technical SEO expertise
- AEO expertise
- Affiliate marketing expertise
- Experience with technical audits, experimentation, and performance optimization
- Experience establishing KPIs, measurement frameworks, and executive reporting
- Ability to manage agency and vendor partners
- Ability to partner with Product, Engineering, Analytics, Content, and Merchandising
- Digital marketing experience, such as affiliate marketing or display advertising (preferred)
- Experience leading a cross-functional team (preferred)
- Master of Business Administration (preferred)
Benefits
Comp & perks- Performance-based bonus awards
- Medical, vision, and dental coverage
- 401(k)
- Stock purchase
- Company-paid life insurance
- PTO, including sick leave
- Parental leave
- Family care leave
- Bereavement leave
- Jury duty leave
- Voting leave
- Short-term disability
- Long-term disability
- Company discounts
- Military Leave Pay
- Adoption and surrogacy expense reimbursement
- PTO and/or PPTO for vacation, sick leave, holidays, or other purposes
- Live Better U education benefit program
- Fully paid tuition, books, and fees for eligible education programs
- English Language Learning and short-form certificate programs