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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing Store Social strategies that unify customer and associate experiences, while leading cross-functional teams to optimize digital marketing efforts and drive measurable results.
Highest-signal resume keywords
Organic Social StrategyCampaign ManagementData AnalysisCross-Functional Team LeadershipDigital Marketing Tools Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Content DevelopmentSocial Media Content DevelopmentProcess EvaluationQuality InitiativesBudget Management
Soft Skills
Thought LeadershipCollaborationAccountability
Tools & Technologies
Digital Marketing ToolsSocial Listening Tools
Industry Keywords
MarketingCustomer EngagementCampaign StrategyAssociate EmpowermentAffiliate Marketing
About the role
Key responsibilities & impact- Own Store Social strategy, unifying customer and associate experiences into one program vision and roadmap
- Lead content, creative, and campaign strategy
- Translate enterprise priorities into authentic store and associate storytelling
- Own the technology roadmap and prioritize capabilities that improve experience, quality, efficiency, and scale
- Drive innovation and expansion through new pilots, platforms, capabilities, and partnerships
- Build a connected content ecosystem across social, in-app content, education, listening, and activation
- Lead and develop the team, establishing clear ownership and accountability
- Lead cross-functional partnerships and program measurement
- Champion associate voices as a Walmart storytelling asset
- Collaborate with stakeholders to optimize digital media strategies, enhance customer engagement, and deliver measurable results
Requirements
What you’ll need- Bachelor’s degree in Marketing, Business, or related field and 3 years’ experience in marketing or related field OR 5 years’ experience in marketing or related field
- Proven expertise in organic social strategy, campaign management, and store social media content development
- Strong skills in data analysis and social listening
- Experience leading cross-functional teams and aligning marketing strategies with business objectives
- Ability to manage budgets, projects, and digital marketing tools effectively
- Thought leadership in content development and associate empowerment
- Ability to drive continuous improvement through process evaluation and quality initiatives
- Digital marketing experience, such as affiliate marketing or display advertising, preferred
- Experience leading a cross-functional team preferred
Benefits
Comp & perks- Performance-based bonus awards
- Medical, vision, and dental coverage
- 401(k)
- Stock purchase
- Company-paid life insurance
- PTO, including sick leave
- Parental leave
- Family care leave
- Bereavement leave
- Jury duty leave
- Voting leave
- Short-term and long-term disability
- Company discounts
- Military Leave Pay
- Adoption and surrogacy expense reimbursement
- Live Better U education benefit program
- Tuition, books, and fees completely paid for eligible education programs
- Stock compensation may be included for certain positions