Senior Manager, Marketing Operations

Walmart

. Lead Marketing Technology strategy, governance, and roadmap development aligned to Walmart Connect’s business priorities and future growth .

Posted 10/9/2026full-timeSan Bruno • California • United StatesSenior💰 $117,000 - $234,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading Marketing Technology strategy and governance, with a focus on AI enablement, automation, and optimizing marketing ecosystems. Proven ability to collaborate across functions to enhance operational efficiency and drive data-driven decision-making.

Highest-signal resume keywords

Marketing Technology StrategyAI Enablement and AutomationMarketing AnalyticsProject ManagementCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing OperationsStrategic SourcingData-Driven Decision-MakingGovernance FrameworksEmerging Technology Evaluation

Soft Skills

CommunicationCollaborationPrioritization

Tools & Technologies

Adobe CampaignSalesforce Marketing CloudGoogle AnalyticsAdobe AnalyticsAirtable

Industry Keywords

RetailECommerceMediaTechnology

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Lead Marketing Technology strategy, governance, and roadmap development aligned to Walmart Connect’s business priorities and future growth
Define and optimize the Marketing Technology ecosystem, including governance, prioritization, adoption, utilization, and ROI frameworks
Lead Marketing’s AI enablement and automation strategy, identifying, piloting, and scaling solutions
Partner across Product, Engineering, Data, IT, Security, Procurement, and Marketing to align technology priorities, investments, and platform capabilities
Drive platform optimization, adoption, change management, and continuous improvement
Evaluate emerging technologies and recommend investments that strengthen Marketing capabilities, scalability, interoperability, automation, and operational efficiency
Serve as a strategic partner to Marketing, Product, Engineering, Data, IT, Security, and Procurement
Develop MarTech roadmaps and governance and prioritization frameworks
Improve marketing effectiveness and operational efficiency across Walmart Connect

Requirements

What you’ll need

Bachelor's degree in Business, Marketing, or related field and 2 years' experience in marketing operations, business management, or related field OR 4 years' experience in marketing operations, business management, or related field
2 years' experience in strategic sourcing and procurement
10+ years of experience in MarTech, Marketing Operations, or technology strategy; retail, eCommerce, media, or technology preferred
Proven experience managing and optimizing marketing technology ecosystems
Strong AI, automation, and emerging technology experience
Experience with marketing analytics, large datasets, and data-driven decision-making
Strong project management and prioritization skills
Excellent cross-functional communication and collaboration skills
Experience with marketing automation platforms such as Adobe Campaign or Salesforce Marketing Cloud
Experience with analytics platforms such as Google or Adobe Analytics
Experience with project management platforms such as Airtable

Benefits

Comp & perks

Performance-based bonus awards
Medical, vision, and dental coverage
401(k)
Stock purchase
Company-paid life insurance
PTO, including sick leave
Parental leave
Family care leave
Bereavement leave
Jury duty leave
Voting leave
Short-term disability
Long-term disability
Company discounts
Military Leave Pay
Adoption and surrogacy expense reimbursement
Live Better U Walmart-paid education benefit
Paid tuition, books, and fees for eligible education programs
Stock compensation may be included for certain positions