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About the role
Key responsibilities & impact- Own the agency co-marketing strategy and develop annual plans aligned to business priorities and Joint Business Plans
- Lead integrated programs across events, executive engagements, training, thought leadership, case studies, content, and social channels
- Build trusted relationships with senior agency leaders and serve as the primary marketing lead for strategic agency partnerships
- Partner with Agency Partnerships, Communications, Events, Creative, Content, Training, Sales, and Product Marketing to drive alignment and execution
- Identify opportunities to deepen agency engagement and advocacy
- Navigate ambiguity, prioritize investments, and build consensus across senior stakeholders
- Measure impact, optimize investments, and develop scalable playbooks and best practices across agency partners
- Translate business priorities into actionable agency marketing strategies
- Connect brands to Walmart's 150 million weekly shoppers through measurable media experiences across digital, social, and in-store environments
Requirements
What you’ll need- Bachelor's degree in Marketing, Business, Communications, or a related field and 3 years' experience in marketing or related field, OR 7 years' experience in marketing or related field
- 10+ years of experience in B2B marketing, partner marketing, agency marketing, integrated marketing, or strategic partnerships
- Experience developing and executing strategic marketing programs with measurable business outcomes
- Proven ability to influence executive stakeholders and lead cross-functional initiatives
- Strong presentation, communication, and storytelling skills
- Experience using marketing performance metrics and business insights to inform strategy and optimize programs
- Strategic marketing and business planning expertise
- Deep understanding of agency partnerships
- Strong executive presence and relationship-building skills
- Ability to lead cross-functional teams and drive alignment without direct authority
- Ability to navigate ambiguity and prioritize competing opportunities
- Strong business judgment
- Preferred: MBA
- Preferred: Experience at a major agency holding company or leading strategic marketing programs with agency partners
- Preferred: Experience in retail media, digital advertising, ad tech, media, or commerce media
- Preferred: Understanding of the retail media ecosystem and agencies' role in advertiser growth
- Preferred: Familiarity with Joint Business Planning and strategic partnership development
Benefits
Comp & perks- Performance-based bonus awards
- Medical coverage
- Vision coverage
- Dental coverage
- 401(k)
- Stock purchase
- Company-paid life insurance
- Paid time off (PTO), including sick leave
- Parental leave
- Family care leave
- Bereavement leave
- Jury duty leave
- Voting leave
- Short-term disability
- Long-term disability
- Company discounts
- Military Leave Pay
- Adoption and surrogacy expense reimbursement
- PTO and/or PPTO for vacation, sick leave, holidays, or other purposes
- Live Better U Walmart-paid education benefit, including tuition, books, and fees for eligible programs
- English Language Learning and short-form certificate programs through Live Better U