Senior Manager, Marketing Planning and Strategy – Sports Marketing, Fandoms

Walmart

. Lead day-to-day planning and execution for Walmart’s soccer partnerships .

Posted 9/29/2026full-timeHoboken • New Jersey • United StatesSenior💰 $108,000 - $216,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in partnership marketing with a focus on soccer, including strategic planning, execution, and relationship management. Proven ability to analyze performance data and develop innovative marketing strategies that drive engagement and brand outcomes.

Highest-signal resume keywords

Partnership Marketing ExperienceSoccer Marketing ExpertiseStrategic ThinkingAnalytical SkillsExceptional Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Strategy DevelopmentPartnership ActivationPerformance MeasurementProcess RedesignData Analysis

Soft Skills

Creative Problem SolvingEntrepreneurial MindsetGritResolveCollaboration

Tools & Technologies

Presentation SoftwareProject Management Tools

Industry Keywords

Soccer PartnershipsSponsorship ManagementBrand ActivationCross-Functional CollaborationSports Marketing

About the role

Key responsibilities & impact

Lead day-to-day planning and execution for Walmart’s soccer partnerships
Serve as a key champion with partners, internal stakeholders, and agency teams
Drive cohesive, insight-driven partnership activation strategies and integrated marketing plans across channels and business units
Develop strategic briefs tied to brand and business outcomes
Create presentations for senior leaders
Activate partnership rights across media, social, creators, content, events, signage, giveaways, and hospitality
Own day-to-day partner and agency relationships, timelines, and deliverables
Align cross-functional stakeholders to keep work moving
Manage thousands of partnership assets and create systems to organize, track, and maximize their value
Oversee partnership and media measurement
Translate performance data into recommendations and narratives for leadership
Support identification, evaluation, and internal sell-through of new partnership opportunities
Develop innovative Walmart ideas and activations to deepen fan affinity, drive engagement, and create relevant shopping occasions
Coordinate timelines, approvals, and dependencies across brand, experiential, media, social, communications, legal, finance, consumer insights, and other functions
Anticipate challenges, resolve executional issues, and use performance, consumer, and marketplace learnings to identify opportunities and inform portfolio direction

Requirements

What you’ll need

Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years' experience in marketing or related field
10+ years of partnership marketing experience at a major brand, property, or agency, including 5+ years directly leading sports partnerships
Deep sports marketing experience with a proven track record operating or scaling a comparable sports, sponsorship, or partnership practice
Subject-matter expertise and comprehensive command of the U.S. and global soccer landscape
Direct ownership of multi-year sponsorships or partnership portfolios, including traditional and non-traditional channels
Demonstrated ability to operationalize a marketing practice by redesigning processes, workflows, and communications for scale
Strong strategic thinking, writing, and analytical skills
Entrepreneurial mindset, comfort with ambiguity, bias for action, grit, resolve, and creative problem solving
Exceptional written and verbal communication skills, including briefs, decks, and presentations to executive leadership teams
Direct, hands-on experience activating soccer partnerships in the U.S.
Established working relationships across the soccer ecosystem, including leagues, clubs, talent, media partners, agencies, and governing bodies
Experience working with major soccer media partners and platforms, including Apple, ESPN, Paramount, FOX, and NBC
Travel of up to 10% is required

Benefits

Comp & perks

Performance-based bonus awards
Medical, vision and dental coverage
401(k)
Stock purchase
Company-paid life insurance
PTO, including sick leave
Parental leave
Family care leave
Bereavement leave
Jury duty leave
Voting leave
Short-term disability
Long-term disability
Company discounts
Military Leave Pay
Adoption and surrogacy expense reimbursement
Live Better U Walmart-paid education benefits
High school completion, bachelor's degree, English Language Learning, and short-form certificate programs
Tuition, books, and fees completely paid for by Walmart