Senior Manager, Marketing Planning – Strategy

Walmart

. Guide brand renovations and new development within Walmart's private brands portfolio .

Posted 9/17/2026full-timeBentonville • New Jersey • United StatesSenior💰 $90,000 - $216,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand development and strategy, with a strong ability to analyze market trends and competitive landscapes. Proven leadership and collaboration skills to influence cross-functional teams and align marketing efforts with organizational goals.

Highest-signal resume keywords

Brand DevelopmentData-Driven InsightsCross-Functional CollaborationMarket Trend AnalysisStrategic Communication

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand StrategyCreative DevelopmentPortfolio EvaluationCustomer Experience ImprovementComprehensive Strategy Execution

Soft Skills

LeadershipCollaborationClear CommunicationAdaptabilityCuriosity

Certifications & Qualifications

Bachelor's Degree in BusinessMaster's in Business Administration

Industry Keywords

Private BrandsMarketingMerchandisingCustomer TouchpointsCompetitive Landscape

About the role

Key responsibilities & impact

Guide brand renovations and new development within Walmart's private brands portfolio
Align marketing efforts with organizational goals using data-driven insights
Collaborate cross-functionally for cohesive planning and effective implementation
Work with Private Brand Management and Merchandising teams to evaluate private brand portfolios
Identify customer and competitive whitespace
Renovate existing and build new private brands to improve customers' Walmart experience
Support implementation teams in bringing brands to life across customer touchpoints
Influence cross-functional teams to build brands supporting corporate goals and measurable results
Analyze market trends and competitive landscape to adjust strategy and identify opportunities
Develop brand strategy and guide creative development from positioning to identity
Partner with senior leaders and teams in Merchandising, Marketing, Insights, and Creative

Requirements

What you’ll need

Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years' experience in marketing or related field
Experience in brand development
Ability to communicate clearly and tailor communication to different audiences
Leadership and collaboration skills to influence cross-functional teams and stakeholders
Ability to develop and execute comprehensive strategies aligned with organizational goals
Adaptability to evolving market conditions and business priorities
Curiosity and passion for the business, customers, trends, and competition
Preferred: experience leading cross-functional projects
Preferred: marketing or related field experience
Preferred: supervisory experience
Preferred: Master's in Business Administration

Benefits

Comp & perks

Performance-based bonus awards
Medical, vision, and dental coverage
401(k)
Stock purchase
Company-paid life insurance
PTO, including sick leave
Parental leave
Family care leave
Bereavement leave
Jury duty leave
Voting leave
Short-term disability
Long-term disability
Company discounts
Military Leave Pay
Adoption and surrogacy expense reimbursement
PTO and/or PPTO for vacation, sick leave, holidays, or other purposes
Live Better U Walmart-paid education benefit program
Tuition, books, and fees completely paid for eligible education programs
Stock compensation for certain positions
Annual or quarterly performance bonuses