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Walmart

Senior Manager, Product Marketing

Walmart

. Shape go-to-market strategy for Sam’s Club Connect’s In-Club portfolio, including In-Club Display, In-Club Audio, Sampling, Demos, and Scan & Go .

Posted 10/22/2026full-timeSan Bruno • California • United StatesSenior💰 $117,000 - $234,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

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Demonstrates expertise in shaping go-to-market strategies and executing product launches within the advertising and retail media ecosystem. Proven ability to translate customer insights into actionable product recommendations and build cross-functional relationships to drive adoption and optimize performance.

Highest-signal resume keywords
GTM Strategy DevelopmentProduct Launch ExecutionVoice of Customer TranslationCross-Functional CollaborationRetail Media Expertise

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Product MarketingOpportunity AssessmentBusiness Case DevelopmentValue Proposition DevelopmentMarket Insights AnalysisAdvertising TechnologyDigital AdvertisingExperiential MarketingIn-Club MediaCommerce Media
Soft Skills
Strategic ThinkingAnalytical SkillsCommunication SkillsPresentation SkillsRelationship Building
Certifications & Qualifications
Bachelor’s Degree in MarketingBachelor’s Degree in Business Administration
Industry Keywords
Retail MediaDigital AdvertisingIn-Store MediaSamplingExperiential MarketingAdvertising EcosystemMobile AdvertisingApp-Based AdvertisingSales EnablementMarket Trends

Tech Stack

Tools & technologies
Go

About the role

Key responsibilities & impact
  • Shape go-to-market strategy for Sam’s Club Connect’s In-Club portfolio, including In-Club Display, In-Club Audio, Sampling, Demos, and Scan & Go
  • Partner with Sales, Product, Media Strategy, Operations, and cross-functional teams to bring the advertiser perspective into product strategy
  • Drive GTM strategy from opportunity assessment and Voice of Customer through product launches, adoption, and ongoing optimization
  • Identify growth opportunities and influence product priorities
  • Drive positioning, messaging, value propositions, use cases, launch strategy, sales enablement, and adoption
  • Lead opportunity assessments and support business case development for new In-Club products and capabilities
  • Translate advertiser, agency, and Sales feedback into product and GTM recommendations
  • Partner with Product and Engineering on product priorities, requirements, and roadmap decisions
  • Support pilot, beta, and general availability launches
  • Develop advertiser narratives and GTM resources, including pitch materials, case studies, FAQs, training, thought leadership, and seller enablement
  • Partner with Sales and Media Strategy to monitor adoption, address barriers, and apply post-launch learnings
  • Monitor retail media, in-store media, experiential, and digital advertising trends
  • Identify opportunities and inform portfolio strategy

Requirements

What you’ll need
  • 7+ years of experience in product marketing, GTM strategy, digital advertising, retail media, or a closely related role
  • Demonstrated experience developing and executing GTM strategies and product launches for complex products or solutions
  • Experience conducting opportunity assessments and developing or contributing to business cases using customer, market, competitive, and business inputs
  • Strong experience translating Voice of Customer and market insights into product and GTM recommendations
  • Ability to simplify complex advertising, technology, or media capabilities into clear value propositions, positioning, and customer narratives
  • Strong understanding of the advertising and retail media ecosystem
  • Proven ability to build cross-functional relationships and influence across Product, Engineering, Sales, Operations, Media Strategy, and Marketing
  • Strong strategic and analytical skills
  • Excellent written, verbal, presentation, and executive communication skills
  • Ability to manage multiple priorities in a fast-paced environment
  • Experience with in-store or In-Club media, digital screens, audio, sampling, experiential marketing, or commerce media preferred
  • Experience with mobile or app-based advertising experiences preferred
  • Experience in retail media, commerce media, advertising technology, or a multi-product ecosystem preferred
  • Experience partnering with large advertisers and agencies preferred
  • Minimum qualification alternative: Bachelor’s Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field, or 6 years' experience in Marketing, Business Administration, or related field

Benefits

Comp & perks
  • Competitive pay
  • Performance-based bonus awards
  • Medical, vision and dental coverage
  • 401(k)
  • Stock purchase
  • Company-paid life insurance
  • PTO
  • Parental leave
  • Family care leave
  • Bereavement leave
  • Jury duty leave
  • Voting leave
  • Short-term and long-term disability
  • Company discounts
  • Military Leave Pay
  • Adoption and surrogacy expense reimbursement
  • Company-paid education benefits through Live Better U
  • English Language Learning and short-form certificate programs
  • Tuition, books, and fees completely paid for by Walmart