Senior Manager, Product Marketing

Walmart

. Own acquisition experience strategy across marketing landing pages and touchpoints driving customers to them .

Posted 10/12/2026full-timeHoboken • New Jersey • United StatesSenior💰 $108,000 - $216,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in acquisition marketing strategies, focusing on customer journey optimization and data-driven decision-making. Proficient in leading cross-functional collaboration to enhance marketing performance and conversion rates.

Highest-signal resume keywords

Acquisition Marketing ExperienceDigital Customer Journey OptimizationData-Driven Decision MakingExperimentation and Testing ExpertiseCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Acquisition MarketingPerformance MarketingGrowth MarketingCustomer Insights AnalysisOptimization StrategiesExperimentation TechniquesData AnalysisAI-Enhanced ToolsLanding Page ExperienceConversion Rate Optimization

Soft Skills

Ability to Navigate AmbiguityProject ManagementSynthesis of Information

Certifications & Qualifications

Bachelor’s Degree in MarketingMaster’s in Business Administration

Industry Keywords

Subscription BusinessMembership BusinessEcommerce

About the role

Key responsibilities & impact

Own acquisition experience strategy across marketing landing pages and touchpoints driving customers to them
Create cohesive customer journeys from initial message through conversion
Lead the acquisition experimentation roadmap and identify high-value testing opportunities
Translate performance and customer insights into optimization strategies and recommendations
Use analytics, experimentation results, research, and behavioral signals to identify opportunities
Influence cross-functional strategy and prioritization across Product, UX, Analytics, Creative, Site Operations, and partner teams
Establish the strategic roadmap for Walmart+ marketing landing pages and onsite acquisition assets
Partner with Paid Media, CRM, and other acquisition channel owners to create cohesive end-to-end experiences

Requirements

What you’ll need

10+ years of acquisition, performance, or growth marketing experience, ideally within a subscription, membership, or ecommerce business
Strong understanding of digital customer journeys and the relationship between audience targeting, creative, landing-page experience, and conversion
Ability to navigate ambiguity, synthesize information from multiple sources, and independently move projects forward
Experience using data, experimentation, and AI-enhanced tools to inform decisions and improve performance
Expertise in experimentation and optimization using testing, customer insights, and performance data
Bachelor’s Degree in Marketing, Business Administration, or related field and 3 years’ experience in Marketing, Business Administration, or related field; or 6 years’ experience in those fields
Master’s in Business Administration preferred

Benefits

Comp & perks

Performance-based bonus awards
Medical, vision, and dental coverage
401(k)
Stock purchase
Company-paid life insurance
PTO, including sick leave
Parental leave
Family care leave
Bereavement leave
Jury duty leave
Voting leave
Short-term and long-term disability
Company discounts
Military Leave Pay
Adoption and surrogacy expense reimbursement
PTO and/or PPTO for vacation, sick leave, holidays, or other purposes
Live Better U Walmart-paid education benefit program
Tuition, books, and fees completely paid for eligible education programs
English Language Learning and short-form certificate programs