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Walmart

Senior Manager, Product Marketing

Walmart

. Lead development and evolution of multiple VIZIO narratives .

Posted 11/12/2026full-timeLos Angeles • California • United StatesSenior💰 $108,000 - $216,000 per yearWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B Sales Marketing and Advertising within the Media and Entertainment vertical, with a strong focus on developing compelling sales narratives and client-facing materials. Proven ability to collaborate cross-functionally and leverage data insights to drive client engagement strategies.

Highest-signal resume keywords
B2B Sales MarketingSales EnablementStorytellingClient-Facing Materials DevelopmentCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills
Sales Deck DevelopmentPitch Content CreationMarket PositioningData AnalysisClient Engagement Strategies
Soft Skills
Strong Communication SkillsAnalytical MindsetSelf-StarterEntrepreneurial Drive
Certifications & Qualifications
Bachelor’s Degree in MarketingBachelor’s Degree in Business Administration
Industry Keywords
Media and EntertainmentAdvertisingMarketingBusiness AdministrationClient Experience

About the role

Key responsibilities & impact
  • Lead development and evolution of multiple VIZIO narratives
  • Ensure clear, differentiated positioning in the market
  • Work with regional sales leaders and sellers on proactive and reactive proposals
  • Partner with product marketing to develop sales decks, one-sheets, pitch materials, and product trainings
  • Drive client engagement strategies for priority agencies and clients
  • Develop storytelling frameworks and tailored client experiences
  • Develop and manage B2B communications across internal and external channels
  • Collaborate with WatchFree+ and WMC teams on original content development and promotion
  • Collaborate with sales, product, content, platform, WMC, and other cross-functional teams to execute engagement strategies that influence advertiser investment

Requirements

What you’ll need
  • Bachelor’s Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field; or 6 years' experience in Marketing, Business Administration, or related field
  • Proven experience in B2B Sales Marketing, Sales Enablement, or Advertising/Media within the Media and Entertainment vertical
  • Strong storytelling and communication skills
  • Ability to translate complex offerings into clear, compelling sales narratives
  • Experience developing client-facing materials such as decks, one-sheets, and pitch content
  • Ability to partner cross-functionally with sales, product, and external stakeholders
  • Analytical mindset and ability to leverage data and insights
  • Self-starter with entrepreneurial drive

Benefits

Comp & perks
  • Performance-based bonus awards
  • Medical, vision, and dental coverage
  • 401(k)
  • Stock purchase
  • Company-paid life insurance
  • Paid time off, including sick leave
  • Parental leave
  • Family care leave
  • Bereavement leave
  • Jury duty leave
  • Voting leave
  • Short-term and long-term disability
  • Company discounts
  • Military Leave Pay
  • Adoption and surrogacy expense reimbursement
  • PTO and/or PPTO for vacation, sick leave, holidays, or other purposes
  • Live Better U Walmart-paid education benefit
  • Tuition, books, and fees completely paid for eligible education programs
  • English Language Learning and short-form certificate programs