Senior Manager, Product Marketing

Walmart

. Drive go-to-market strategy and execution across the Offsite and Measurement portfolio .

Posted 10/6/2026full-timeSan Bruno • California • United StatesSenior💰 $90,000 - $234,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing go-to-market strategies, product launches, and adoption programs within the digital advertising ecosystem. Proficient in translating complex advertising and measurement capabilities into compelling customer narratives and value propositions.

Highest-signal resume keywords

Product MarketingGo-To-Market StrategyDigital AdvertisingVoice of CustomerAdvertising Technology

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

GTM Strategy DevelopmentProduct Launch ExecutionOpportunity AssessmentBusiness Case DevelopmentCampaign OptimizationMeasurement TechniquesAudience ActivationAttribution AnalysisIncrementality MeasurementSelf-Service Advertising Platforms

Soft Skills

Strategic ThinkingAnalytical SkillsCross-Functional CollaborationInfluencing SkillsCommunication Skills

Tools & Technologies

AdTechProgrammatic MediaSocial AdvertisingConnected TVOnline VideoStreaming Audio

Certifications & Qualifications

Bachelor's Degree in MarketingMaster's in Business Administration

Industry Keywords

Retail MediaCommerce MediaMulti-Product EcosystemAdvertiser Activation WorkflowsMedia Mix Measurement

About the role

Key responsibilities & impact

Drive go-to-market strategy and execution across the Offsite and Measurement portfolio
Develop positioning, messaging, value propositions, use cases, launch strategy, sales enablement, and adoption plans
Lead opportunity assessments and support business case development
Serve as Voice of Customer by gathering and synthesizing advertiser, agency, sales, and market feedback
Partner with Product and Engineering to incorporate advertiser needs into product priorities, requirements, and roadmap decisions
Support product launches across pilot, beta, and general availability
Coordinate with Product, Measurement, Sales, Media Strategy, Pricing, Launch Readiness, Ad Operations, Marketing, and other teams
Translate complex capabilities into advertiser narratives
Develop pitch materials, case studies, FAQs, training, thought leadership, and enablement materials
Partner with Sales and Media Strategy to identify advertiser opportunities, track adoption and success measures, and surface barriers
Translate post-launch learnings into recommendations
Monitor retail media, programmatic, social, AdTech, and measurement trends
Strengthen Product Marketing best practices across GTM, Voice of Customer, launch, and adoption

Requirements

What you’ll need

7+ years of experience in product marketing, GTM strategy, digital advertising, advertising technology, measurement, or a closely related role
Experience developing and executing GTM strategies, product launches, and adoption programs for complex products or solutions
Experience conducting opportunity assessments and developing or contributing to business cases
Experience gathering and translating Voice of Customer and market insights into product and GTM recommendations
Ability to translate complex advertising, technology, or measurement capabilities into customer value propositions, positioning, and narratives
Strong understanding of the digital advertising ecosystem, including audience activation, programmatic media, campaign optimization, and measurement
Ability to build cross-functional relationships and influence across Product, Engineering, Sales, Operations, Measurement, and Marketing
Strong strategic and analytical skills
Excellent written, verbal, presentation, and executive communication skills
Ability to manage multiple priorities in a fast-paced environment
Bachelor's Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field; or 6 years' experience in Marketing, Business Administration, or related field
Preferred: experience across programmatic display, Connected TV, Online Video, and Streaming Audio
Preferred: experience with social advertising and/or creator and Influencer programs
Preferred: experience with advertising measurement, including closed-loop measurement, attribution, incrementality, sales lift, or media mix measurement
Preferred: experience with first-party audience data, advertiser and agency activation workflows, or self-service advertising platforms
Preferred: experience with advertising technology, media, social, or measurement partners
Preferred: experience in retail media, commerce media, advertising technology, platform marketing, or a multi-product ecosystem
Preferred: experience partnering with large advertisers and agencies
Master's in Business Administration preferred

Benefits

Comp & perks

Competitive pay
Performance-based bonus awards
Medical, vision, and dental coverage
401(k)
Stock purchase
Company-paid life insurance
PTO and/or PPTO
Parental leave
Family care leave
Bereavement leave
Jury duty leave
Voting leave
Short-term and long-term disability
Company discounts
Military Leave Pay
Adoption and surrogacy expense reimbursement
Live Better U company-paid education benefit program
Paid high school completion, bachelor's degree, English Language Learning, and short-form certificate programs
Tuition, books, and fees completely paid for by Walmart
Annual or quarterly performance bonuses
Regional Pay Zone (RPZ) compensation may apply