Senior Manager, Product Marketing

Walmart

. Lead the competitive intelligence discipline for priority product and solution areas .

Posted 10/26/2026full-timeUnited StatesSenior💰 $108,000 - $234,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in competitive intelligence, product marketing, and analytics, with a strong ability to analyze market dynamics and translate complex findings into actionable strategies. Proficient in building frameworks for competitive benchmarking and conducting rigorous quantitative analysis to support strategic decision-making.

Highest-signal resume keywords

Competitive IntelligenceQuantitative AnalysisMarket SizingProduct BenchmarkingStakeholder Influence

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Statistical MethodsModelingFeature TeardownsCausal AnalysisRegression AnalysisClusteringCohort AnalysisScenario ModelingConjoint AnalysisMaxDiff

Soft Skills

Executive StorytellingClear ThinkingCollaborationCommunicationComplex Problem-Solving

Certifications & Qualifications

Bachelor's DegreeAdvanced Degree in Business or Related Field

Industry Keywords

Ad TechRetail MediaDigital PlatformsSaaSFast-Moving Product Environments

About the role

Key responsibilities & impact

Lead the competitive intelligence discipline for priority product and solution areas
Build and maintain frameworks for competitive benchmarking, feature teardown, opportunity sizing, and strategic comparison
Analyze the product portfolio against competitors across capability depth, differentiation, packaging, pricing, adoption, and future product direction
Quantify trade-offs, risks, and growth opportunities to support roadmap and investment decisions
Deliver structured insights that influence product inbound, roadmap prioritization, and commercial strategy
Enable PMMs and cross-functional partners to use competitive intelligence methods at scale
Establish standards for CI analysis quality, confidence levels, and post-decision validation
Conduct product and competitor teardowns
Build market sizing, forecasting, and scenario models
Perform competitive benchmarking using weighted scoring, maturity models, and capability frameworks
Run statistical and analytical work including regression, cohort analysis, clustering, and driver analysis
Design and analyze experiments and causal tests
Develop customer preference models such as conjoint or MaxDiff
Translate complex findings into executive-ready recommendations, readouts, and decision memos
Partner with Product, PMM, Analytics, and leadership to shape roadmap inputs and validate strategic bets
Create reusable CI standards, templates, and frameworks across the PMM organization
Support product and business leaders with evidence on competitive position, opportunity size, and expected impact
Validate recommendations through post-launch outcomes and improve future decision quality

Requirements

What you’ll need

7+ years of experience in competitive intelligence, product marketing, market research, strategy, analytics, or a related field
Strong quantitative and analytical skills, including comfort with modeling and structured analysis
Ability to compare complex products, markets, and competitors and convert findings into strategy
Experience influencing senior stakeholders and cross-functional partners
Strong written and verbal communication skills, including executive storytelling
Bachelor’s degree or equivalent practical experience
Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field
Option 2: 6 years' experience in Marketing, Business Administration, or related field
Preferred: experience in ad tech, retail media, digital platforms, SaaS, or other fast-moving product environments
Preferred: experience with feature teardowns, competitive benchmarking, market sizing, and experimentation
Preferred: comfort with statistical methods and causal analysis
Preferred: experience building frameworks and playbooks that scale across teams
Preferred: advanced degree or equivalent training in business, economics, analytics, statistics, or a related field
Highly rigorous and evidence-driven
Clear thinker who can simplify complexity
Comfortable challenging assumptions and pressure-testing product strategy
Strong collaborator with Product, PMM, and business partners

Benefits

Comp & perks

Performance-based bonus awards
Medical, vision and dental coverage
401(k)
Stock purchase
Company-paid life insurance
PTO, including sick leave
Parental leave
Family care leave
Bereavement leave
Jury duty leave
Voting leave
Short-term and long-term disability
Company discounts
Military Leave Pay
Adoption and surrogacy expense reimbursement
PTO and/or PPTO for vacation, sick leave, holidays, or other purposes
Live Better U Walmart-paid education benefits, including high school completion, bachelor's degrees, English Language Learning, and short-form certificates
Tuition, books, and fees completely paid for by Walmart
Additional compensation may include stock