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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and managing strategic relationships with advertising agencies, leveraging insights and performance metrics to drive revenue growth and partnership success. Proficient in creating and executing strategic business plans and initiatives within the retail media and digital advertising landscape.
Highest-signal resume keywords
Strategic Partnership DevelopmentClient Account ManagementDigital Advertising ExpertiseAdvertising Agency Ecosystem KnowledgeAnalytical Problem-Solving
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Advertising Performance MetricsStrategic Business PlansNegotiation SkillsRetail Media KnowledgeProgrammatic AdvertisingECommerce SalesShopper Marketing SalesMedia SalesGrowth Initiatives ExecutionPartnership Agreement Negotiation
Soft Skills
Excellent CommunicationPresentation SkillsRelationship ManagementCollaborationInfluencing Skills
Industry Keywords
Advertising AgenciesC-Suite Client EngagementMarket IntelligenceOmnichannel OfferingsEmerging Media ChannelsAgency PartnershipsBusiness DevelopmentCustomer InsightsRevenue GrowthKey Business Metrics
About the role
Key responsibilities & impact- Develop, manage, and expand strategic relationships with advertising agencies and key decision-makers
- Identify opportunities to increase advertising investment, expand share of wallet, and accelerate adoption of Walmart Connect solutions
- Establish trusted relationships with senior agency leaders and stakeholders
- Create and implement strategic partnership plans, Joint Business Plans, and growth initiatives
- Uncover new agency relationships and introduce innovative advertising solutions
- Position Walmart Connect as a preferred advertising partner through retail media capabilities, customer insights, measurement, and omnichannel offerings
- Collaborate with Advertising Sales, Product, Marketing, Measurement, and internal teams
- Use advertising performance metrics, market intelligence, and industry trends to identify growth opportunities
- Represent Walmart Connect in agency meetings, business reviews, presentations, and industry discussions
- Track partnership performance, revenue opportunities, agency engagement, and key business metrics
Requirements
What you’ll need- Bachelor’s degree in psychology or related area, or master’s degree in advertising, marketing, business, or related area, or 5 years’ experience in specified advertising, sales, customer acquisition, growth, search, mobile, or online sales areas
- 5 years’ experience in shopper marketing sales, eCommerce sales, or retail advertising sales
- 5 years’ experience managing client accounts
- 5 years’ experience as a strategic advisor working with C-suite clients
- Experience in digital advertising, retail media, agency partnerships, strategic partnerships, business development, or media sales
- Strong understanding of the advertising agency ecosystem, including holding companies, independent agencies, and media agencies
- Proven ability to develop, manage, and grow strategic agency relationships delivering measurable business results
- Experience working directly with advertising agencies and influencing media investment, partnership decisions, or advertising strategies
- Demonstrated success identifying new business opportunities, expanding partnerships, and driving revenue growth
- Ability to build relationships with senior-level executives and key decision-makers
- Strong understanding of retail media, programmatic advertising, search, display, video, CTV, and emerging media channels
- Experience developing strategic business plans, negotiating partnership agreements, and executing growth initiatives
- Excellent communication, presentation, negotiation, and relationship-management skills
- Strong analytical and problem-solving abilities
- Ability to collaborate across cross-functional teams and manage multiple priorities
Benefits
Comp & perks- Performance-based bonus awards
- Medical, vision, and dental coverage
- 401(k)
- Stock purchase
- Company-paid life insurance
- PTO, including sick leave
- Parental leave
- Family care leave
- Bereavement leave
- Jury duty leave
- Voting leave
- Short-term and long-term disability
- Company discounts
- Military Leave Pay
- Adoption and surrogacy expense reimbursement
- Live Better U Walmart-paid education benefit
- Paid tuition, books, and fees for eligible education programs
