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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in defining product strategy and executing roadmaps for advertising audience and optimization products, with a strong focus on data platforms and analytics. Proven ability to lead cross-functional teams and drive product adoption while optimizing performance based on market feedback.
Highest-signal resume keywords
Product ManagementData PlatformsAudience SegmentationAgile MethodologiesStakeholder Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product StrategyAudience ProductsAnalyticsAdvertising TechnologyPrototypingMVP DevelopmentPerformance OptimizationMarket EvaluationHypothesis TestingIterative Product Development
Soft Skills
Analytical SkillsProblem-SolvingCommunicationCollaborationPrioritization
Certifications & Qualifications
Bachelor’s Degree in Computer ScienceBachelor’s Degree in Engineering
Industry Keywords
AdvertisingAudience TargetingMarket OpportunitiesInnovationEmerging Technologies
About the role
Key responsibilities & impact- Define and execute the vision, strategy, and roadmap for advertising audience and optimization products
- Prioritize product investments based on customer needs, business impact, and market opportunities
- Develop solutions for audience segmentation, modeled audiences, identity, and intelligent targeting
- Validate product concepts through prototypes, proofs of concept, and MVPs
- Partner with Engineering, Data Science, Analytics, Sales, and Operations teams from concept to launch
- Drive product adoption, measurement, and ongoing performance optimization
- Communicate product strategy, priorities, and outcomes to organizational stakeholders
- Monitor industry trends and emerging technologies for innovation and differentiation
- Lead strategy, development, and growth of audience and performance solutions for advertisers
Requirements
What you’ll need- Bachelor’s degree in computer science, engineering, or related area and 5 years’ experience in product management; or 7 years’ experience in product management or related area
- Proven experience defining product strategy and delivering successful technology products
- Strong understanding of data platforms, audience products, analytics, and advertising technology
- Experience evaluating new opportunities, testing hypotheses, and using market feedback to guide product investments
- Strong analytical, problem-solving, and prioritization skills
- Ability to balance strategic thinking with hands-on execution
- Excellent communication, collaboration, and stakeholder management skills
- Experience working in Agile environments and iterative product development
Benefits
Comp & perks- Performance-based bonus awards
- Medical, vision, and dental coverage
- 401(k)
- Stock purchase
- Company-paid life insurance
- PTO, including sick leave
- Parental leave
- Family care leave
- Bereavement leave
- Jury duty leave
- Voting leave
- Short-term and long-term disability
- Company discounts
- Military Leave Pay
- Adoption and surrogacy expense reimbursement
- PTO and/or PPTO for vacation, sick leave, holidays, or other purposes
- Live Better U Walmart-paid education benefit program
- Tuition, books, and fees completely paid for eligible education programs
- Stock
- Annual or quarterly performance bonuses