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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading product strategy and managing complex product roadmaps, utilizing data-driven decision making and advanced analytics to optimize product outcomes. Strong ability to collaborate across cross-functional teams and influence stakeholders while mentoring peers to enhance organizational capabilities.
Highest-signal resume keywords
Product Strategy LeadershipData-Driven Decision MakingAd Tech ExpertiseStakeholder ManagementProduct Lifecycle Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product Roadmap DevelopmentData AnalysisJourney MappingMVP CreationExperimentationAdvanced AnalyticsProblem Statement TranslationProduct OptimizationDigital Accessibility KnowledgeWCAG 2.2 AA Standards
Soft Skills
Excellent CommunicationMentoringInfluencing Without Authority
Certifications & Qualifications
Bachelor's Degree in Computer ScienceMaster's Degree Preferred
Industry Keywords
Ad PlatformSocial MediaMedia SpaceConsumer-Facing ProductsB2B/C Products
About the role
Key responsibilities & impact- Lead strategy and execution for complex products from discovery through value realization
- Shape and drive multi-quarter product strategy across multiple related products
- Own complex customer problems and product requirements
- Develop and manage product roadmaps through MVP creation, launch planning, and long-term evolution
- Build understanding of customer and business needs using data analysis, journey mapping, and feedback synthesis
- Collaborate with Engineering, Design, Analytics, and Business partners to deliver prioritized features
- Manage risks and influence technical direction
- Use data-driven decision making and experimentation to validate assumptions
- Promote product management best practices
- Mentor peers and elevate organizational capability
- Drive strategy and execution for Offsite Ads, Partnerships, and CTV products
Requirements
What you’ll need- Bachelor's degree in computer science, engineering, or related area and 7 years' experience in product management; OR 9 years' experience in product management or related area
- Proven experience leading product strategy and managing roadmaps for complex product suites in the ad platform, social, or media space
- Strong stakeholder management skills and ability to influence cross-functional teams without direct authority
- Expertise in data-driven decision making, including advanced analytics and experimentation
- Deep understanding of ad tech technologies and their applications within product development
- Ability to translate customer and market insights into prioritized, measurable problem statements and product outcomes
- Ability to lead the product lifecycle from MVP to scalable launch and ongoing optimization
- Excellent communication skills
- Preferred: master's degree and 6 years' product manager experience, ideally with consumer-facing, large-scale, highly complex B2B/C products
- Knowledge of WCAG 2.2 AA standards, assistive technologies, and digital accessibility best practices is valued
Benefits
Comp & perks- Performance-based bonus awards
- Medical, vision, and dental coverage
- 401(k)
- Stock purchase
- Company-paid life insurance
- PTO, including sick leave
- Parental leave
- Family care leave
- Bereavement leave
- Jury duty leave
- Voting leave
- Short-term disability
- Long-term disability
- Company discounts
- Military Leave Pay
- Adoption and surrogacy expense reimbursement
- Live Better U Walmart-paid education benefit
- Paid high school completion, bachelor's degree, English Language Learning, and short-form certificate programs
- Tuition, books, and fees completely paid by Walmart
- Stock for certain positions
- Additional annual or quarterly performance bonuses
