Media Supervisor, Paid and Organic Search

Walz Tetrick Advertising

. Lead paid search and SEO strategy across a portfolio of client accounts .

Posted 9/18/2026full-timeMission • Kansas • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading paid search and SEO strategies, with a strong focus on campaign optimization, data analysis, and client collaboration. Proficient in utilizing advanced tools and methodologies to drive performance and deliver actionable insights.

Highest-signal resume keywords

Paid Search StrategySEO Strategy DevelopmentGoogle Ads ProficiencyData Analysis and InsightsClient Presentation Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Search Marketing ExperienceSmart BiddingKeyword StrategyTechnical SEOContent OptimizationLocal SearchConversion TrackingAttributionPerformance MaxDemand Generation

Soft Skills

Attention to DetailCoaching and MentoringProactive MindsetStrong CommunicationClient Relationship Management

Tools & Technologies

Google Search ConsoleGA4SemrushAhrefsScreaming FrogMicrosoft AdsSA360Automation ToolsAI PlatformsAnswer Engines

Industry Keywords

Search Engine OptimizationPaid SearchPerformance MarketingClient Account ManagementEmerging Search Inventory

About the role

Key responsibilities & impact

Lead paid search and SEO strategy across a portfolio of client accounts
Plan, build, and optimize campaigns across Google Ads, Microsoft Ads, SA360, and other relevant platforms
Develop campaign structures, bidding strategies, budgets, targeting, keyword strategies, and testing roadmaps
Monitor pacing and performance focused on revenue, leads, conversions, ROAS, CPA, and other client business outcomes
Translate complex performance data into clear insights, optimizations, and strategic recommendations
Identify opportunities across search, Performance Max, Demand Gen, YouTube, and emerging search inventory
Develop SEO strategies across technical SEO, content, on-page optimization, keyword research, local SEO, and authority development
Conduct keyword, competitive, content, and search landscape research
Partner with content, web, development, UX, and client teams to implement SEO recommendations
Evaluate paid and organic search together to understand demand, visibility, competitive pressure, and growth opportunities
Help clients adapt to AI Overviews, AI Mode, answer engines, generative AI platforms, and emerging search experiences
Ensure campaign QA, measurement, conversion tracking, documentation, and platform best practices
Use automation, Smart Bidding, scripts, AI, and other tools to improve performance and team efficiency
Serve as a trusted search partner to clients and internal account teams
Lead client presentations and contribute to annual planning, QBRs, POVs, and broader strategic recommendations
Provide direction, mentorship, and QA support to junior search team members
Collaborate with Media Planning, Analytics, Account Service, Creative, Web, and other agency teams
Strengthen WTA’s search capabilities through improved processes, documentation, testing, automation, and knowledge sharing
Help build a connected search and performance marketing capability by integrating paid search, SEO, and AI-driven discovery

Requirements

What you’ll need

5+ years of search marketing experience, including meaningful hands-on experience in both paid search and SEO
Strong working knowledge of Google Ads and Microsoft Ads
Experience with SA360 is a plus
Experience with Google Search Console, GA4, Semrush, Ahrefs, Screaming Frog, or similar platforms
Strong understanding of Smart Bidding, conversion tracking, attribution, keyword strategy, search intent, technical SEO, content optimization, and local search
Familiarity with AI-driven search, generative engine optimization, answer engine optimization, and changing consumer discovery behavior
Ability to analyze complex data and turn it into a clear, actionable story
Strong attention to detail and commitment to quality
Experience managing multiple clients, accounts, priorities, and deadlines
Confidence presenting recommendations and leading strategic client conversations
Ability to coach junior team members while independently owning strategy and execution
Curious, proactive mindset and genuine interest in testing new technologies, tools, and approaches

Benefits

Comp & perks

401(k) with an employer match
Long-term disability insurance
Dental insurance
Health insurance, with the agency paying 90 percent of employees’ premiums
Option to add a spouse and family to health insurance
Generous paid time off policy
Paid days to volunteer at a charity of your choice
Option to “work from anywhere” on Friday