Walz Tetrick Advertising

SEO Marketing

• Develop and execute SEO roadmaps aligned with client business goals, audiences and growth opportunities
• Serve as the primary SEO expert for WTA, presenting strategies, results and recommendations to clients and internal teams
• Lead technical SEO audits and ongoing monitoring of crawling, indexing, site architecture, internal linking, redirects, canonicalization, Core Web Vitals and page speed
• Create prioritized recommendations for web and development teams, validate implementation and measure impact
• Support website redesigns, migrations and launches
• Identify opportunities for structured data and schema markup
• Conduct keyword, topic, search intent and competitive research to uncover content gaps
• Develop content briefs and guide improvements to titles, metadata, headings, copy and page structure
• Develop local SEO strategies covering Google Business Profiles, listings, reviews, location pages, local content and structured data
• Monitor Google AI Overviews, AI Mode, ChatGPT, Gemini and other discovery platforms, translating changes into recommendations
• Evaluate content structure, authority, entity signals and other opportunities to improve search-engine and AI-system visibility
• Establish KPIs and competitive benchmarks using Google Search Console, GA4 and SEO platforms
• Explain performance results, business implications and next steps
• Collaborate with Paid Search, Media, Strategy, Creative, Analytics, Account Service and Web teams
• Manage priorities across clients while strengthening SEO processes, documentation, QA standards and best practices
• Contribute to new-business pitches, scopes, estimates, case studies and WTA’s point of view on search
• Recommend tools and resources, share learnings and mentor junior team members
• Build a scalable organic search practice and help clients navigate traditional search and emerging discovery channels

Media Supervisor, SEO

• Lead paid search and SEO strategy across a portfolio of client accounts
• Plan, build, and optimize campaigns across Google Ads, Microsoft Ads, SA360, and other relevant platforms
• Develop campaign structures, bidding strategies, budgets, targeting, keyword strategies, and testing roadmaps
• Monitor pacing and performance focused on revenue, leads, conversions, ROAS, CPA, and other client business outcomes
• Translate complex performance data into clear insights, optimizations, and strategic recommendations
• Identify opportunities across search, Performance Max, Demand Gen, YouTube, and emerging search inventory
• Develop SEO strategies across technical SEO, content, on-page optimization, keyword research, local SEO, and authority development
• Conduct keyword, competitive, content, and search landscape research
• Partner with content, web, development, UX, and client teams to implement SEO recommendations
• Evaluate paid and organic search together to understand demand, visibility, competitive pressure, and growth opportunities
• Help clients adapt to AI Overviews, AI Mode, answer engines, generative AI platforms, and emerging search experiences
• Ensure campaign QA, measurement, conversion tracking, documentation, and platform best practices
• Use automation, Smart Bidding, scripts, AI, and other tools to improve performance and team efficiency
• Serve as a trusted search partner to clients and internal account teams
• Lead client presentations and contribute to annual planning, QBRs, POVs, and broader strategic recommendations
• Provide direction, mentorship, and QA support to junior search team members
• Collaborate with Media Planning, Analytics, Account Service, Creative, Web, and other agency teams
• Strengthen WTA’s search capabilities through improved processes, documentation, testing, automation, and knowledge sharing
• Help build a connected search and performance marketing capability by integrating paid search, SEO, and AI-driven discovery

Media Supervisor, SEO

Media Supervisor, Paid and Organic Search