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Media Supervisor, SEO
Walz Tetrick Advertising. Develop and execute SEO roadmaps aligned with client business goals, audiences and growth opportunities .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates extensive expertise in developing and executing SEO strategies, including technical SEO, on-page optimization, and local SEO. Proficient in utilizing tools like Google Search Console and GA4 to measure performance and drive business outcomes.
Highest-signal resume keywords
Technical SEO ExpertiseSEO Strategy DevelopmentGoogle Search ConsoleKeyword ResearchClient Communication
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SEO Roadmap DevelopmentOn-Page OptimizationContent StrategyStructured Data ImplementationTechnical SEO AuditsLocal SEO StrategiesPerformance MeasurementCompetitive ResearchWebsite RedesignsSchema Markup
Soft Skills
Client Presentation SkillsAttention to DetailCuriosity and Willingness to LearnMentoring Junior Team MembersCollaboration
Tools & Technologies
GA4Google Search ConsoleSemrushAhrefsScreaming FrogLooker Studio
Industry Keywords
Healthcare SEOTravel SEOHospitality SEOFinancial Services SEORetail SEOMulti-Location SEO
About the role
Key responsibilities & impact- Develop and execute SEO roadmaps aligned with client business goals, audiences and growth opportunities
- Serve as the primary SEO expert for WTA, presenting strategies, results and recommendations to clients and internal teams
- Lead technical SEO audits and ongoing monitoring of crawling, indexing, site architecture, internal linking, redirects, canonicalization, Core Web Vitals and page speed
- Create prioritized recommendations for web and development teams, validate implementation and measure impact
- Support website redesigns, migrations and launches
- Identify opportunities for structured data and schema markup
- Conduct keyword, topic, search intent and competitive research to uncover content gaps
- Develop content briefs and guide improvements to titles, metadata, headings, copy and page structure
- Develop local SEO strategies covering Google Business Profiles, listings, reviews, location pages, local content and structured data
- Monitor Google AI Overviews, AI Mode, ChatGPT, Gemini and other discovery platforms, translating changes into recommendations
- Evaluate content structure, authority, entity signals and other opportunities to improve search-engine and AI-system visibility
- Establish KPIs and competitive benchmarks using Google Search Console, GA4 and SEO platforms
- Explain performance results, business implications and next steps
- Collaborate with Paid Search, Media, Strategy, Creative, Analytics, Account Service and Web teams
- Manage priorities across clients while strengthening SEO processes, documentation, QA standards and best practices
- Contribute to new-business pitches, scopes, estimates, case studies and WTA’s point of view on search
- Recommend tools and resources, share learnings and mentor junior team members
- Build a scalable organic search practice and help clients navigate traditional search and emerging discovery channels
Requirements
What you’ll need- 5+ years of hands-on SEO experience, preferably in an agency or environment supporting multiple clients
- Track record of independently developing and executing SEO strategies from initial assessment through implementation and measurement
- Strong technical SEO expertise, including structured data, website redesigns and migrations
- Solid command of on-page optimization, content strategy, keyword research and local SEO
- Experience with Google Search Console, GA4 and tools such as Semrush, Ahrefs, Screaming Frog or similar platforms
- Strong measurement and reporting skills, connecting organic visibility, traffic, engagement and conversions to business outcomes
- Working knowledge of GEO, AEO, AIO and the evolving relationship between traditional SEO and generative AI discovery
- Ability to turn complex technical findings into clear recommendations and explain them to non-SEO audiences
- Strong client communication and presentation skills
- Ability to manage multiple clients and deadlines independently, with close attention to detail and commitment to QA
- Curiosity and willingness to keep learning, testing and asking better questions as search evolves
- Experience with enterprise or multi-location brands, including local SEO at scale (bonus)
- Experience in healthcare, travel and hospitality, financial services, retail or other competitive search categories (bonus)
- Experience collaborating directly with developers and website teams (bonus)
- Familiarity with Looker Studio or other reporting and visualization platforms (bonus)
- Experience evaluating brands and content within AI-powered discovery platforms (bonus)
- Experience contributing to new-business pitches, SEO scopes and strategic recommendations (bonus)
- Experience mentoring or managing junior team members (bonus)
Benefits
Comp & perks- 401(k) with an employer match
- Long-term disability insurance
- Dental insurance
- Health insurance, with the agency paying 90 percent of employees’ premiums
- Option to add spouse and family to health insurance
- Generous paid time off policy
- Paid time off days to volunteer at a charity of your choice
- In-office Monday through Thursday with an option to work from anywhere on Friday