Senior Media Buyer, Paid Search

Walz Tetrick Advertising

. Independently manage and optimize paid search programs across Google Ads, Microsoft Advertising and other relevant platforms .

Posted 10/9/2026full-timeMission • Kansas • United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in managing and optimizing Paid Search campaigns across platforms like Google Ads and Microsoft Advertising, with a strong focus on performance analysis, conversion tracking, and strategic recommendations. Proven ability to handle multiple client accounts while ensuring quality assurance and operational efficiency.

Highest-signal resume keywords

Paid Search ManagementGoogle Ads Campaign StrategyPerformance Max SolutionsConversion Tracking ExpertiseData Analysis and Recommendations

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Search ExperienceKeyword ManagementBidding StrategiesCampaign OptimizationPerformance AnalysisGoogle Ads EditorGoogle Analytics 4Microsoft AdvertisingAutomation and AI ToolsSearch Ads 360

Soft Skills

Strong Communication SkillsOrganizational SkillsAttention to DetailProactive MindsetCollaborative Teamwork

Tools & Technologies

Google AdsMicrosoft AdvertisingGoogle Analytics 4Campaign Manager 360Floodlight Conversion Tracking

Industry Keywords

Travel/HospitalityEntertainmentHealthcareFinancial ServicesRetail

About the role

Key responsibilities & impact

Independently manage and optimize paid search programs across Google Ads, Microsoft Advertising and other relevant platforms
Develop and execute campaign strategies aligned with client business objectives and performance goals
Lead campaign builds, restructures, launches and ongoing optimization across multiple client accounts
Manage keyword research, search query analysis, bidding strategies, budgets, targeting and ad copy development
Execute campaigns across Search, Performance Max, Demand Gen, YouTube and other Google advertising solutions
Identify opportunities to expand qualified reach, improve efficiency and drive conversions
Monitor campaign pacing and performance to align investment with client objectives
Analyze campaign performance, trends, challenges and growth opportunities
Develop optimization strategies focused on conversion volume, cost efficiency and business outcomes
Use Google Ads, Google Analytics 4 and other measurement platforms to evaluate performance
Manage conversion tracking, attribution, enhanced conversions and offline conversion imports
Collaborate with analytics and technical teams to troubleshoot measurement challenges
Translate complex performance data into actionable recommendations
Serve as a trusted Paid Search resource for internal teams and clients
Communicate campaign performance, strategic recommendations and optimization opportunities
Contribute to client presentations, performance reviews and strategic planning
Collaborate with Account Service, Planning, SEO, Creative, Analytics and media teams
Test emerging platform features, AI capabilities, automation and advertising solutions
Leverage automation, scripts and AI-powered tools to improve efficiency, quality assurance and performance
Contribute to knowledge sharing, case studies and Paid Search best practices
Maintain accurate budgets, pacing, campaign documentation and reporting
Follow quality assurance processes for campaign launches, restructures and optimizations
Ensure campaigns follow platform policies, client requirements and agency best practices
Manage multiple priorities and deadlines while maintaining accuracy and accountability
Streamline workflows and improve operational efficiency
Independently own assigned Paid Search accounts with minimal oversight
Help advance WTA's Paid Search capabilities through innovation, automation and emerging technologies

Requirements

What you’ll need

4+ years of hands-on Paid Search experience, preferably within an advertising agency or multi-client environment
Ability to independently manage Google Ads campaigns and meaningful media budgets
Strong expertise in Search campaign strategy, keyword management, bidding, optimization and performance analysis
Experience with Performance Max and automated Google Ads campaign solutions
Proficiency with Google Ads Editor, Google Analytics 4 and Microsoft Advertising
Strong understanding of conversion tracking, attribution and performance measurement
Experience managing multiple client accounts and competing priorities
Ability to translate complex data into clear, actionable business recommendations
Strong written and verbal communication skills, including client-facing presentations
Excellent organizational skills, attention to detail and commitment to quality assurance
Proactive, solutions-oriented mindset with the ability to work independently and collaboratively
Preferred: 5–7 years of meaningful hands-on Paid Search experience
Preferred: Experience managing complex, multi-account or enterprise-level Paid Search programs
Preferred: Experience with Search Ads 360, Campaign Manager 360 and Floodlight conversion tracking
Preferred: Industry experience in travel/hospitality, entertainment, healthcare, financial services, retail or other competitive industries
Preferred: Familiarity with offline conversion imports, CRM integrations and value-based bidding
Preferred: Experience with Google Ads scripts, automation and workflow efficiency tools
Preferred: Experience contributing to new-business pitches, account onboarding or strategic planning
Preferred: Experience mentoring junior Paid Search team members

Benefits

Comp & perks

401(k) with an employer match
Long-term disability insurance
Dental insurance
Health insurance, with the agency paying 90 percent of employees’ premiums
Option to add a spouse and family to health insurance
Generous paid time off policy
Paid time off days to volunteer at a charity of your choice
Work-from-anywhere option on Fridays