Associate Director, Creative Strategy – Planning

Wasserman

. Lead creative brief development by distilling consumer, category, culture, and company information into actionable insights and compelling points of view .

Posted 10/14/2026full-timeUnited StatesSenior💰 $110,000 - $120,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in brand and communications strategy, with a strong focus on developing actionable insights and creative solutions that align with client objectives. Proven ability to lead cross-functional teams and drive client business growth through trend forecasting and cultural analysis.

Highest-signal resume keywords

Brand Strategy DevelopmentTrend ForecastingCreative IdeationClient Relationship ManagementDigital Strategy

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand StrategyDigital StrategyCommunications StrategyCreative Brief DevelopmentCultural AnalysisTrend AnalysisCampaign PlanningCreative Solutions DevelopmentClient Objectives AlignmentInsight Development

Soft Skills

Creative Strategic ThinkingExceptional Communication SkillsInterpersonal SkillsProactivenessCuriosity

Tools & Technologies

AI-Powered ToolsResearch Synthesis ToolsPresentation Development Tools

Industry Keywords

Agency ExperienceNational BrandsGlobal BrandsTech IndustryQSR Industry

About the role

Key responsibilities & impact

Lead creative brief development by distilling consumer, category, culture, and company information into actionable insights and compelling points of view
Develop briefs across social, creator, project, and brand disciplines
Contribute to new business responses, pitches, strategic upfronts, creative setups, and onboarding of new business wins
Drive client business growth by anticipating trends and cultural shifts and bringing actionable insights and ideas
Evolve brand and communications strategy to strengthen positioning and align with business and campaign goals
Develop and present ideas internally and to clients
Guide creative ideation and concepts after the briefing process
Understand client business, sector landscape, industry investment contexts, brand values, direction, and objectives
Monitor creative trends across sports, entertainment, lifestyle, and culture
Lead long-term creator strategy and vision, including campaign planning and creator archetype and tier identification
Champion collaboration between the agency, clients, account handlers, and teams

Requirements

What you’ll need

4-6 years of experience in brand, social, digital strategy, or communications strategy
Agency experience
Experience working with national/global brands, especially in tech or QSR
Curiosity, proactiveness, and creative strategic thinking
Ability to account for client objectives, key insights, and practical parameters
Ability to spot emerging creators and trends
Ability to develop creative strategic solutions addressing client business challenges and goals
Exceptional oral and written communication skills
Superior interpersonal skills and ability to create rapport
Demonstrated ability to lead effectively in a cross-functional team environment
Proven track record of trend forecasting and cultural analysis informing strategic recommendations
Fluency with AI-powered tools for research synthesis, insight development, brainstorming, and presentation development

Benefits

Comp & perks

Professional development programs
Mentorship opportunities
Career advancement support
Generous paid time off and holiday allowances
Paid parental leave
401k plan including contribution matching
Medical, dental, and vision coverage
FSA/HSA
Life and disability coverage options
Critical illness insurance
Identity protection
Pet insurance
529 plans
Commuter benefits, where available
Bonus potential if applicable for role